Tourexpi
As Delta Air Lines prepares to celebrate its 100th
anniversary, the carrier is introducing a new uniform collection for its above-
and below-wing employees. The “Distinctly Delta” collection, created in
collaboration with Lands’ End, reflects the airline’s premium evolution while
staying true to its heritage of innovation and service.
“There’s no better manifestation of the Delta brand
than the Delta people who wear our uniform,” said Ranjan Goswami, Senior Vice
President of Customer Experience Design. “This collection represents a new era
for Delta – honoring our past while leading us into the next 100 years.”
Designed with purpose, crafted for real life
Every item in the collection was designed for
function, comfort and performance across diverse working conditions – from
ground crews facing extreme weather to flight attendants crossing multiple
climates in a single day. Pocket placement, fabric composition and tailoring
were all refined based on feedback from 65,000 Delta employees, ensuring that
every detail feels both premium and practical.
Safety remains non-negotiable: each garment meets
rigorous industry standards, including STANDARD 100 by OEKO-TEX® certification
for fabric safety.
Iconic colors, reimagined classics
The new design language brings back Delta’s signature
palette – Navigator Navy, Boarding Burgundy and Runway Red – inspired by the
airline’s tail and the iconic Delta Widget. A new hue, Powerful Pink, continues
Delta’s two-decade partnership with the Breast Cancer Research Foundation, worn
proudly by employees every October.
Among the highlights: the return of the wrap dress, an
early-2000s favorite that became an instant icon. “Our people said ‘bring it
back,’ so we did – without hesitation,” said Ekrem Dimbiloglu, Managing
Director of Uniform and Onboard Brand Experience.
Premium from curb to cloud
Delta’s aspiration to be America’s premium airline now
extends to its people’s appearance. The Elite Collection, woven with subtle
jacquard Widget patterns, unites top-tier roles such as Red Coats, Sky Club
Ambassadors and Pursers for the first time under one design family.
Delta is also collaborating with Missoni, the renowned
Italian fashion house, on a refined line of accessories – scarves, ties and
pocket squares that echo Missoni’s craftsmanship and Delta’s timeless
aesthetic. Comfort brand Bombas joins as a partner, providing custom-branded
black socks for all employees.
Dressing for the Delta of tomorrow
The Distinctly Delta collection was shaped through a
deeply collaborative, multi-year process placing employees at the heart of
design. “We’re not just dressing for today,” Dimbiloglu said. “We’re dressing
for the Delta we are becoming.”
Wear-testing begins in summer 2026, with full rollout
across all divisions in 2027 – marking a new chapter of Delta style for the
next century of flight.
Image
Credit: © Delta Air Lines
The most interesting news
Read the News

Condor to resume Frankfurt–Windhoek flights in summer 2027
Airline returns to Namibia with three weekly services after several years' absence
Read the News

Europe introduces emergency measures as heat wave intensifies
Authorities issue health warnings, impose restrictions and expand cooling measures as temperatures approach record June levels
Read the News

Hilton Garden Inn expands in China with more than 2,000 new rooms
New hotel signings strengthen the brand's presence in major business centres and emerging leisure destinations
Read the News

ITB Berlin 2027 launches new campaign: Travel & Tourism in Motion
The World’s Leading Travel Trade Show highlights the transformation of global tourism ahead of its 2027 edition
Read the News

TAT advances science-based surf therapy as a new wellness tourism concept
Pilot programme in Phang-nga combines international expertise with Thailand’s coastal strengths ahead of Thailand Health Excellence 2026
Read the News

Uber joins WTTC Executive Committee
Mobility platform strengthens its commitment to global travel and tourism through expanded industry collaboration
Read the News

TUI River Cruises unveils its largest-ever winter programme
Expanded 2027/28 season adds Rhine, Douro and solo cruises, with new itineraries and regional flight options
Read the News

Chris Nassetta explores Türkiye's culinary heritage at Hilton Istanbul Bosphorus
Latest episode of "Cooking with Chris" celebrates Turkish hospitality, Ottoman flavours and one of Hilton's landmark hotels
Read the News

IHG Hotels & Resorts recognised among the Middle East's leading employers
Hotel group earns top workplace rankings across seven markets in the 2026 Great Place to Work awards
Read the News

TAT and AirAsia MOVE launch three-year partnership to drive travel across Thailand
Joint initiative combines digital marketing, traveller insights and targeted campaigns to support destinations nationwide
Read the News

Asiana Airlines to leave Star Alliance in December 2026
Alliance confirms customer benefits will remain in place during the transition as 14 member airlines continue serving Seoul
Read the News

Four Seasons Hotel Tianjin launches 2026 Summer Exploration Program
Family package combines cultural discoveries, city experiences and themed accommodation in Tianjin
Read the News

Eurowings expands winter network as last-minute bookings surge
New routes, strong holiday demand and a refreshed brand identity shape the airline's latest business update
Read the News

Marella Cruises brings back Country Rhythms themed cruise for 2027
Adult-only country music sailings return after strong demand for the inaugural voyage
Read the News

Spanish Ministry launches innovation sandbox for tourism technology
New experimentation platform enables companies, universities and research centres to develop and test digital solutions before market deployment
Read the News

RIU marks 25 years in Jamaica with gala celebrating partnership and local talent
Prime Minister Andrew Holness joins anniversary event honouring employees and the hotel group's long-standing commitment to the destination
Read the News

Shanghai Summer to showcase four months of events and family experiences
International consumption season combines culture, sports, entertainment and tourism across the city
Read the News

Tourism employment in Spain surpasses 3 million workers after strong growth in May
Industry adds nearly 88,000 jobs year-on-year, with employment rising across all Autonomous Communities
Read the News

Delta earns Civic 50 recognition for ninth consecutive year
Airline remains the only commercial carrier honoured in the 2026 ranking of leading corporate citizens
Read the News

Delta celebrates 20 years of connecting Ecuador with its global network
Quito–Atlanta route strengthens tourism, trade and international connectivity through Delta and LATAM
Read the News

Lazenby Preserve introduces nature-focused residential community in Kentucky
New development near Red River Gorge combines private home sites with extensive protected recreational land
