TUI and Mindtrip bring AI travel inspiration to life - Get updated on what's happening in tourism!

In a groundbreaking move for the travel industry, TUI has announced a strategic partnership with Mindtrip, the AI-powered travel inspiration and planning platform. The collaboration integrates TUI’s booking functionality directly into Mindtrip’s interface, allowing users to move seamlessly from AI-generated travel ideas to confirmed bookings — all under the security of the EU Package Travel Directive.

With the new “Book with TUI” button, Mindtrip users can now reserve complete travel packages that combine flights and hotels, along with add-on services such as transfers, car hire, and excursions. The feature is currently available in Belgium, Germany, Ireland, and the Netherlands.

From inspiration to booking in one click

Mindtrip enables users to plan their trips conversationally — by asking questions such as “Where should I go in December?” or “Find me a boutique hotel in London near the shopping streets.” The platform responds with personalized itineraries, interactive maps, and curated recommendations for hotels, restaurants, attractions, and experiences. Users can then drag, drop, and customize their plans collaboratively — and now, book them instantly via TUI’s integrated system.

“This marks a new approach in distribution: theoretical, AI-generated suggestions are becoming commercial reality,” said Mircea Tudose, Managing Director Expansion Businesses, TUI Markets + Airline. “The partnership gives us valuable early insights into AI-based travel sales, benefitting all our sales channels — digital and offline alike. By working with Mindtrip, we’re learning how travelers interact with intelligent assistants and how we can further develop our offerings across all platforms.”

Technology partnership with Nezasa

Travel tech company Nezasa powers the connection between AI-generated itineraries and TUI’s real-time inventory through its TUI Tours platform, jointly developed with TUI. The system enables flexible trip combinations for both travel agencies and direct customers and uses AI to assist agents in creating tailor-made journeys.

“This three-way partnership is a shining example of what’s possible when inspiration, planning, and booking are unified,” said Andy Moss, Co-founder and CEO of Mindtrip. “It’s the beginning of a new era in travel, where everything from discovery to checkout happens seamlessly through the power of AI. TUI and Nezasa have been incredible partners in making that vision a reality.”

Redefining package holidays for the AI age

The collaboration underscores TUI’s integrated business model, which covers every stage of the travel experience — from digital planning to flights, accommodation, and on-site services. This vertical structure enables personalization, real-time flexibility, and robust traveller protection.

By linking AI-driven inspiration with secure package bookings, TUI and Mindtrip are setting a new standard for how travelers will discover and design their holidays in the years ahead.

Image Credit: © TUI