Tourexpi
The
insolvency of the FTI Group had a profound impact on the German tour operator
market and led to major changes. The panel discussion at ITB Berlin 2025 shed
light on the consequences of this upheaval: How has the market reorganised? Who
benefits from the new market and supply structure? The experts on the panel
agreed that the demand for higher-quality products had increased and that
package holidays and travel agency sales had experienced a welcome upturn.
Roland
Gassner from the market research institute Travel Data + Analytics opened the
session with a presentation of the current situation in the tour operator
market. "Since 2022, turnover in the travel market has grown faster than
the number of people". A sign of increasing demand for higher-quality
products.
Stronger
focus on sustainable business development
Dr
Ingo Burmester, CEO Central Europe at DERTOUR Group, was convinced that the
market has changed. "Partners are concentrating more on sustainable
business development. There is a strong focus on quality and dealing on equal
terms. There has been a shift towards higher quality." In his opinion, the
biggest beneficiaries of the FTI insolvency were travel agencies, which had
experienced a genuine upturn. "The quality of the products is highest at
travel agencies - and so is the rate of returnees," said Burmester, who
could barely believe the industry’s luck. In addition, the bankruptcy of major
tour operators had led to the return of organised trips – due to their being
more crisis-proof. "Package holidays are also experiencing a
resurgence!"
Benjamin
Jacobi, CEO of TUI Deutschland GmbH, also observed a trend towards
higher-quality products, but as an airline he also had to keep an eye on
passenger volumes: "In general, we want to expand the level of service and
further diversify our range with new, innovative products."
Shift
to higher quality – ever since the pandemic
Songül
Göktas-Rosati, managing director at Bentour Reisen, was very satisfied with the
growing demand following the FTI insolvency. "We have been offering our
customers good alternatives and good service." She could also confirm the
shift towards higher quality, but this had less to do with FTI and more to do
with the pandemic: "Ever since, people want to book higher-quality
holidays."
Ömer
Karaca, CEO of Schmetterling International GmbH & Co. KG, explained that
everything in sales had simply shifted: initially, the major organisers had
profited, and later on the specialists. "We will be very interested to see
how things develop," said Karaca. He had also observed a shift towards
higher-priced products but was aware that there could not only be visitor
growth in the premium market. "Sales departments are happy when countries
like Egypt and Tunisia are doing well, where travel products are more
affordable. "We don't want dumping prices, but we do want to appeal to the
masses," said Ömer.
Image
Credit: © ITB Berlin
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