Sustainability Update: TUI Launches E-Mobility Drive and Strategic Partnership with smart

Germany

TUI Group has unveiled a major update to its sustainability roadmap during an event at TUI Blue Sylt, with a clear focus on sustainable ground mobility.

Central to the initiative is the expansion of electric vehicle (EV) use across the company’s operations and the rollout of charging infrastructure in key holiday destinations.

By 2030, TUI aims to equip 1,000 hotel locations worldwide with EV charging stations—covering both its own hotels and those operated by partners. At the same time, 80–90% of TUI’s entire vehicle fleet, including company cars, airport operations vehicles, and guest transfer buses, will be fully electric.

Clear Commitment to the Future of Tourism

“TUI is making a clear commitment to the future viability of tourism,” said Sebastian Ebel, CEO of TUI Group. “We are leveraging new technologies to drive sustainable transformation both in our source markets and destinations. While aviation, hotels and cruises remain significant contributors to our ecological footprint, ground transport is an area where rapid progress is achievable.”

These mobility goals are part of TUI’s wider ‘People, Planet, Progress’ sustainability strategy. The EV rollout complements existing Science Based Targets validated plans for carbon reduction in TUI’s airline, hotel, and cruise divisions—all of which are to be met by 2030.

Exclusive smart Partnership and Special Edition EVs

As part of the announcement, TUI also revealed a strategic partnership with smart Germany. Together, the companies will launch a TUI-branded special edition EV this summer, featuring unique TUI accessories and a navigation system that highlights the nearest TUI travel agency or hotel.

“With this collaboration, TUI is embedding e-mobility directly into the holiday experience,” said Ebel. “The aesthetics, innovation, and values of smart align perfectly with the globally recognized TUI Smile.”

Wolfgang Ufer, CEO of smart Germany, commented: “This partnership is built on trust, shared values, and a joint vision. We're proud to help bring fully electric, sustainable mobility to life in partnership with TUI.”

Initially, the TUI special editions will be available for the smart electric models #1 and #3, with the upcoming #5 SUV to follow. These vehicles will be offered under exclusive conditions to TUI employees, their families, friends, and customers. Additionally, TUI plans to gradually integrate the smart models into its fleet at holiday destinations worldwide.

Further information on pricing, specifications, and availability will be released soon.