GNTB Wins Red Dot Design Award for Gamification Application Grimm’s Quest

Germany

The German National Tourist Board (GNTB) has been awarded the prestigious Red Dot Award: Brands & Communication Design 2025 in the Digital Solutions category for its innovative gamification application Grimm’s Quest.

The international Red Dot jury recognized the outstanding design of the GNTB project from among submissions by companies, design studios, and agencies worldwide.

Celebrating 50 Years of the German Fairy Tale Route

Developed as part of the anniversary campaign for the German Fairy Tale Route, Grimm’s Quest makes the regions along this holiday route virtually accessible to potential travellers around the globe. Five of the best-known Grimm fairy tales – Little Red Riding Hood, The Frog King, Rapunzel, Snow White, and Hansel and Gretel – have been reimagined as digital mini-games.

Petra Hedorfer, Chief Executive Officer of the GNTB, commented:

“Digital solutions play a central role in the GNTB’s global marketing. They allow us to reach new target groups and inspire enthusiasm for an actual journey to Germany. This includes interactive gaming applications like Grimm’s Quest, as well as the use of virtual and mixed reality, for example in our new UNESCO app. The global trend towards gamification enables us to present tourism products such as the Fairy Tale Route in an attractive way for a gaming-oriented audience, thereby extending our reach.”

Interactive Storytelling Without an App Download

Grimm’s Quest invites international travellers to explore the magical worlds of Grimm’s fairy tales through playful digital storytelling – emotional, interactive, and accessible directly online without requiring an app download. Specially designed 3D fairy-tale characters in papercraft style guide players across an illustrated map, offering thematically curated travel tips along the way.

The game has been actively promoted since its launch in March 2025 across international social media channels including Facebook, YouTube, Instagram, TikTok, as well as on China-specific platforms. It is available via a dedicated microsite at www.germany.travel/grimms-quest. Cross-media elements such as QR codes ensure seamless access to the Fairy Tale Route and to further content on www.germany.travel.