Eurowings expands brand experience with online fan store

Germany

Taking the Eurowings brand beyond the flight and into everyday life.

Eurowings fans, watch out! As part of the realignment of its brand, Eurowings is further expanding the brand experience. Customers and employees now have exclusive access to branded merchandise in the modern Eurowings design via the new online fan store. Eurowings fans can conveniently order stylish and practical products – from cozy hoodies to trendy Christmas gifts.

“With our new online fan store, we are creating a platform that perfectly reflects our brand essence 'More ease for everyone' with its fresh look,” explains Dirk Otto, Head of Marketing at Eurowings. “We want to give all Eurowings fans, whether customers or employees, the opportunity to extend the brand experience beyond the flight, take it with them into their everyday lives and thus further strengthen the emotional bond with Eurowings.”

What the online fan shop has to offer

Stylish and practical: from fashionable leisurewear to useful gadgets – the online store offers products with a modern Eurowings look. The cool 'Ich flieb's' (That’s fly!) socks are of course also part of the range.

Convenient shopping from anywhere: the store is available online around the clock – for a relaxed shopping experience, regardless of flight or location.

Christmas presents made easy: during the Advent season, the store offers exclusive items such as the latest Eurowings X-Mas sweater, perfect as a gift or for your own festive wardrobe.

Coming soon: Upcycling collection

The range of the fan store is being gradually expanded, with a particular focus on sustainability. As a special highlight, an upcycling collection is planned in collaboration with the sustainability team and the company 'Bag to Life'. Discarded materials such as old seat covers, safety vests and uniforms will be turned into unique products – a creative contribution to conserving resources and a real eye-catcher.

Eurowings fans can now find the store at https://www.eurowings.com/merchandise. With the new online offer, Eurowings is making its brand essence 'More ease for everyone' tangible – modern, accessible and sustainable. That´s fly!