Eurowings Enhances Onboard Experience with New Signature Moments

Germany

Small gestures and thoughtful details: Germany’s largest leisure airline continues to refine its in-flight offering.

A new signature fragrance brings a fresh, distinctive atmosphere to the cabin. Mint and fruit candies in Eurowings colours add a sweet parting touch. Relaxing boarding music creates a welcoming soundscape for passengers coming and going. And more special experiences are in the works throughout the travel journey.

Affordable travel and a feel-good ambience? Eurowings proves it’s possible—going beyond the standard low-cost model. The airline is introducing a range of new, multi-sensory in-flight experiences for its more than 20 million guests. Each "signature moment"—from boarding to arrival—is designed to engage the senses, surprise passengers, and leave lasting, positive memories.

“We don’t just want our guests to feel safe and well cared for—we want them to be emotionally involved, with all their senses,” says Clemens Strauss, Head of Customer Experience, Marketing & Sustainability. “It’s the small, well-considered details that create a real brand experience.”

“Burgundy Breeze”: A Signature Fragrance for the Cabin

A standout feature is the new cabin fragrance “Burgundy Breeze,” created in collaboration with Cologne-based scent marketing agency Scentcommunication. With notes of sea salt, pink pepper, water lily, wood, and vetiver, the fragrance evokes freshness and harmony, embodying the relaxed spirit of the Eurowings brand.

Sweet Farewell: Candies in Brand Colours

As passengers disembark, Eurowings adds a final gesture: sweets in Burgundy or Sky Blue. With flavours like cassis or peppermint, these candies offer a small but memorable farewell moment that appeals to the heart.

Relaxing Soundscapes: Music at Boarding and Disembarking

Custom-designed music now plays during boarding and deboarding on every Eurowings flight. Developed specifically for the brand, the "Organic Electro" sound includes nature sounds and subtle flight-related effects—inviting passengers to begin their holiday the moment they step onboard.

More Than a Flight: A Sensed Identity

With these initiatives, Eurowings positions itself as a value airline focused on emotional quality. By appealing directly to the senses, it creates a strong, memorable identity—standing out in an often uniform industry. Additional brand-enhancing features will follow in the coming months, aiming to further enrich the travel experience at every stage of the journey.