Tourexpi
As of 24 April 2025 Amber Pine will join TUI as Chief Marketing Officer
Markets + Airline and report directly to David Schelp, CEO Markets + Airline.
She will lead the teams responsible for Brand & Content, Marketing &
Sales Optimisation, Customer Experience, Customer Service and Operations
Management. Additionally, she will lead Customer Insight, Brand Strategy and
Brand Identity activities for the TUI Group. For these topics she will report
into TUI Group CEO Sebastian Ebel.
Amber Pine joins us from Sky, where in her over 15 years she has worked
primarily in the Consumer, Sales and Marketing divisions before leading the
Broadband and Connectivity business.
“I am very happy that Amber will be joining the TUI team. She played a
pivotal role across several transformation projects within Sky and brings a
track record of delivering growth, creating engaged customers and growing
successful consumer brands to the table. I am convinced that she will play a
significant role as we deliver value from the transformation of the Markets +
Airlines business”, says David Schelp, CEO Markets + Airline.
As previously announced, TUI is accelerating the transformation efforts
in the Markets + Airline business. TUI is creating a Global Curated Marketplace
by implementing a function-led organization, investing into a new technology
platform and increasing the portfolio of own and third party products.
Customers in more source markets will benefit from this by being able to choose
from a broader range of package holidays and other leisure experiences, getting
more personalized offers and experiencing the award-winning TUI service.
“I’m thrilled to join the TUI team and contribute to creating
unforgettable experiences for our customers. I’ve always admired the iconic TUI
brand and its commitment to both excellence and innovation. With so many
exciting growth opportunities ahead, I’m looking forward to working with the
brilliant teams across Markets + Airline and Holiday Experiences to help shape
the future of travel”, says Amber Pine.
Image
Credit: © TUI Group
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