Lalisa ‘Lisa’ Manobal Appointed as the New Amazing Thailand Ambassador - Get updated on what's happening in tourism!

The Tourism Authority of Thailand (TAT) has officially named Lalisa “Lisa” Manobal as the new Amazing Thailand Ambassador, marking a major milestone in the country’s international tourism promotion. As ambassador, Lisa will represent the charm, creativity, and diversity of Thailand as a world-class leisure destination.

A Global Icon Representing Thai Pride

Lisa, one of Thailand’s most celebrated global artists, embodies the country’s modern spirit and cultural richness. Her international success and influence make her a powerful voice to share the beauty and authenticity of Thailand with audiences around the world.

“TAT’s collaboration with Lisa as the Amazing Thailand Ambassador marks a new chapter in promoting the kingdom’s charm, diversity, and wonders from a fresh perspective,” said Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand. “Her involvement will inspire both Thais and international visitors to discover the magic of Amazing Thailand together.”

Promoting “Trusted Thailand”

The initiative supports TAT’s mission to position the kingdom as a high-quality, safe, and welcoming travel destination, reinforcing confidence in “Trusted Thailand.” Visitors can expect meaningful travel experiences rooted in Thai hospitality, rich culture, and sustainable tourism practices.

Inspiring Travel and Cultural Connection

By partnering with Lisa, TAT aims to strengthen Thailand’s image as a country where authentic culture meets modern creativity. The collaboration celebrates the nation’s readiness to welcome travellers from across the globe, ensuring every journey to Thailand is memorable and inspiring.

With Lisa as the face of Amazing Thailand, TAT invites travellers everywhere to experience the country’s landscapes, flavours, and traditions — and to feel the warmth that makes Thailand truly amazing.

Image Credit: © TAT