Tourexpi
Dusit
Hotels and Resorts, the hotel arm of Dusit International, one of Thailand’s
leading hotel and property development companies, and Generator and Freehand
Hotels, an award-winning developer and operator of experiential hostels and
boutique hotels in Europe and the USA, have entered a strategic
partnership to synergise their development resources to pursue sustainable
international growth for their respective brands.
Under
the partnership, Generator and Freehand Hotels will leverage its extensive
network and strengths in developing lifestyle hybrid accommodation models in
the affordable lifestyle segment in Europe and the USA to seek opportunities to
introduce Dusit Hotels and Resorts in key European destinations such as London,
Paris, and Rome, and popular stateside destinations such as New York, Miami,
and Los Angeles.
Similarly,
Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East
to seek opportunities to introduce Generator and Freehand’s award-winning
boutique hotel-hostel hybrid model in prime city destinations such as
Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, and renowned island retreats such
as Phuket and Bali.
“It’s
a real win-win situation for both companies,” said Mr Siradej Donavanik, VP –
Global Development, Dusit International. “It broadens our development horizons
without compromising our existing brand portfolios, allowing us to capitalise
on prospects that might not align with our current brand offerings. We are
delighted to collaborate with Generator and Freehand and look forward to
breaking new ground with many exciting new signings ahead.”
Alongside
its established brand lineup that includes Dusit Thani (luxury), dusitD2
(lifestyle/midscale), Dusit Princess (midscale), Dusit Suites (upscale/long
stay), and ASAI Hotels (affordable lifestyle), Dusit also recently introduced
two new brands, Devarana – Dusit Retreats (wellness luxury), and Dusit
Collection (bespoke luxury). Generator and Freehand will explore development
opportunities for all of these brands.
Mr
Alastair Thomann, CEO, Generator and Freehand Hotels, said, “This
groundbreaking partnership marks an exciting new chapter in the growth trajectory
of our companies. Dusit’s unique blend of tradition and innovation aligns
perfectly with our vision for delivering culturally rich experiences for
inspired travellers worldwide.”
Dusit’s
portfolio currently spans 18 countries and comprises 57 hotels operating under
Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, the leading
provider of luxury villa rentals in Asia, which Dusit acquired in 2018. More
than 60 Dusit Hotels and Resorts are in the pipeline worldwide.
Generator
and Freehand oversees a total of 21 global properties across Denmark, France,
Germany, Italy, Spain, Sweden, the Netherlands, the UK, and North America.
Image
Credit: Dusit International
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