WTM London to Host Record Number of Global Leaders at 2025 Ministers’ Summit

International

Event to unite senior decision makers to reimagine the future of tourism investment

World Travel Market (WTM) London will gather the largest number of global tourism leaders in its history at this year’s Ministers’ Summit, taking place on Tuesday, 4 November, in collaboration with UN Tourism and the World Travel & Tourism Council (WTTC). Moderated by Christian Fraser, Chief Presenter at BBC News, the 19th edition of the summit will be held in the new Maritime Suite, George V Room 1, part of ExCeL London’s latest expansion.

Largest-ever assembly of global tourism ministers

The WTM Ministers’ Summit has long been recognized as the world’s largest annual gathering of tourism ministers and senior policymakers. In 2024, the event attracted over 50 ministers—a 12% increase on the previous year—marking a record turnout. With attendance for WTM London 2025 expected to surpass all previous editions, this year’s summit will build on that momentum to present its most impactful program yet.

Theme: Reimagining Tourism Investment Models

Under the banner “Reimagining Tourism Investment Models: Building Next-Generation Incentives,” this year’s summit will explore innovative approaches to attracting and sustaining tourism investment. The agenda will focus on:

· Integrating emerging technologies to unlock new markets

· Aligning tourism investment with national economic transformation agendas

· Diversifying investment models to enhance long-term resilience

The discussions will reflect WTM London’s overarching 2025 theme, “Reimagining Travel in a Changing World.” Building on last year’s AI-focused conversation, the summit will look ahead to how governments and the private sector can transition from traditional, service-based tourism economies to strategic, innovation-driven investment frameworks.

A pivotal year for global tourism

With the global tourism industry entering a period of profound transformation, this year’s summit aims to chart practical steps to ensure the sector’s growth is sustainable, resilient, and inclusive.

WTM London 2025: A wider agenda of innovation and sustainability

Also taking place on Tuesday, 4 November, WTM London’s conference program will feature the Sustainability and Geo-economics Summits, as well as the unveiling of the WTM Global Travel Report. On Wednesday, the focus will shift to the Technology and DEAI Summits, followed on Thursday by the Marketing Summit, ITT Future You Forum, and a closing keynote session with a special guest to be announced soon.

“As the world’s most influential travel show, we’re delighted to be hosting the Ministers’ Summit once again, particularly following such strong engagement last year,” said Chris Carter-Chapman, Event Director of WTM London. “WTM London continues to shape global tourism policy by driving dialogue on the key challenges and opportunities facing the sector—from conflict and climate change to technological transformation. This summit is about sharing best practices and harnessing tourism as a genuine force for good.”

For more information about the Ministers’ Summit and WTM London 2025, visit www.wtm.com/london.