Tourexpi
Building
Bridges with India
Indonesia
is making a strong statement at ITB India 2025 (September 2–4, Jio World
Convention Centre, Mumbai), aiming to attract 800,000 Indian travelers this
year. In advance of the trade fair, the Ministry of Tourism hosted Business
Matching sessions in Kolkata and Bengaluru, where 29 Indonesian sellers engaged
directly with Indian buyers to create new partnerships and boost demand.
“India
is one of the fastest-growing outbound markets, and it is already our
fifth-largest source of international arrivals,” said Dedi Ahmad Kurnia,
Assistant Deputy for International Tourism Marketing I (Southeast, South &
Central Asia). “Through ITB India, we want to strengthen Indonesia’s brand
positioning and ensure our destinations remain top-of-mind for Indian
travelers.”
Beyond
Bali: Showcasing Diversity
The
Wonderful Indonesia Pavilion will feature 20 top sellers from Jakarta, Bali,
and Yogyakarta, alongside immersive experiences designed to inspire global
buyers. Beyond Bali, Indonesia is spotlighting its 10 Priority
Destinations—including Lake Toba, Borobudur, Bromo Tengger Semeru National
Park, Raja Ampat, and Labuan Bajo—together with three emerging Regenerative
Destinations: Bali, Jakarta, and Batam-Bintan.
Wellness
and Cultural Heritage
Visitors
to the pavilion will also explore Indonesia’s wellness heritage. Daily tastings
of jamu, the traditional herbal drink reimagined for modern lifestyles by
Acaraki, will be offered. Cultural performances and workshops, such as batik
art, illustrate how creativity and tradition combine to shape Indonesia’s
unique tourism identity.
“Indonesia
is naturally aligned with wellness tourism thanks to its ancient healing
traditions, diverse cultures, and breathtaking landscapes,” said Ni Made Ayu
Marthini, Deputy Minister for Marketing. “Our participation at ITB India is not
only about showcasing destinations, but also about inspiring Indian travelers
to experience Indonesia in deeper, more meaningful ways.”
Strengthening
Indonesia’s Position
With
India’s outbound travel market projected to reach 29 million international
trips by 2025, Indonesia’s presence at ITB India highlights its ambition to
become a leading destination for Indian tourists seeking nature, culture, and
regenerative travel experiences.
Image
Credit: © Ministry of Tourism of the Republic of Indonesia
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