Wonderful Indonesia Shines at ITB India 2025: From Bali to Beyond

International

Indonesia targets 800,000 Indian visitors in 2025 – immersive pavilion highlights culture, wellness, and priority destinations.

Building Bridges with India

Indonesia is making a strong statement at ITB India 2025 (September 2–4, Jio World Convention Centre, Mumbai), aiming to attract 800,000 Indian travelers this year. In advance of the trade fair, the Ministry of Tourism hosted Business Matching sessions in Kolkata and Bengaluru, where 29 Indonesian sellers engaged directly with Indian buyers to create new partnerships and boost demand.

“India is one of the fastest-growing outbound markets, and it is already our fifth-largest source of international arrivals,” said Dedi Ahmad Kurnia, Assistant Deputy for International Tourism Marketing I (Southeast, South & Central Asia). “Through ITB India, we want to strengthen Indonesia’s brand positioning and ensure our destinations remain top-of-mind for Indian travelers.”

Beyond Bali: Showcasing Diversity

The Wonderful Indonesia Pavilion will feature 20 top sellers from Jakarta, Bali, and Yogyakarta, alongside immersive experiences designed to inspire global buyers. Beyond Bali, Indonesia is spotlighting its 10 Priority Destinations—including Lake Toba, Borobudur, Bromo Tengger Semeru National Park, Raja Ampat, and Labuan Bajo—together with three emerging Regenerative Destinations: Bali, Jakarta, and Batam-Bintan.

Wellness and Cultural Heritage

Visitors to the pavilion will also explore Indonesia’s wellness heritage. Daily tastings of jamu, the traditional herbal drink reimagined for modern lifestyles by Acaraki, will be offered. Cultural performances and workshops, such as batik art, illustrate how creativity and tradition combine to shape Indonesia’s unique tourism identity.

“Indonesia is naturally aligned with wellness tourism thanks to its ancient healing traditions, diverse cultures, and breathtaking landscapes,” said Ni Made Ayu Marthini, Deputy Minister for Marketing. “Our participation at ITB India is not only about showcasing destinations, but also about inspiring Indian travelers to experience Indonesia in deeper, more meaningful ways.”

Strengthening Indonesia’s Position

With India’s outbound travel market projected to reach 29 million international trips by 2025, Indonesia’s presence at ITB India highlights its ambition to become a leading destination for Indian tourists seeking nature, culture, and regenerative travel experiences.