Tourexpi
UN Tourism Welcomes First Students to Sustainable Tourism Degree Course
Developed in collaboration with the Lucerne University
of Applied Sciences and Arts (HSLU), the three-year Bachelor of Science in
International Sustainable Tourism is designed to train graduates capable of
leading the sector toward a more sustainable future.
For the first academic year, 30 students were welcomed
to Madrid, representing six different countries (Kazakhstan, Uzbekistan, Saudi
Arabia, Georgia, and Switzerland). The Degree course is designed to equip
students equipped with the skills to innovate, to drive change, and to make
decisions that promote both economic growth and environmental stewardship.
UN Tourism Executive Director, Natalia Bayona says:
"The tourism sector needs skilled people with diverse knowledge and
innovative vision, and the Bachelor in International Sustainable Tourism was
created to accompany tourism leaders on their journey into the future. With
approximately 880,000 jobs in the tourism sector requiring specialised training
annually by 2030, this degree programme is not just an educational initiative,
but a transformative force. It is essential to cultivate the talent needed to
drive the sector forward, ensuring sustainable growth and innovation."
UN Tourism: Prioritizing Education
Higher education is vital to building a sustainable
tourism sector, a priority outlined in UN Tourism's educational roadmap. As one
of the most dynamic and rapidly growing sectors, tourism holds a unique
position as the largest employer of global youth, with over 50% of its
workforce under the age of 25. However, despite this potential, young people
face significant challenges. While youth make up 16% of the global population,
more than one in five began this decade without being engaged in education, employment,
or training. At the same time, the global tourism sector faces a shortage of
skilled personnel, particularly in customer service and managerial roles.
This first undergraduate program from UN Tourism program
represents a critical step towards bridging this gap. International diversity
is achieved by targeting students from all over the world and with teaching
taking place in Madrid Lucerne and online. Spain and Switzerland are two
countries ranked among the top ten in the World Economic Forum's tourism
competitiveness index—Spain being second and Switzerland tenth globally.
The vision of HSLU and UN Tourism is to create a
universally accessible programme that empowers the future-oriented
transformation of the entire tourism sector.
Image
Credit: © UN Tourism
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