Tourexpi
The
inaugural designation is set to be formally awarded by the International
Board of Credentialing and Continuing Education Standards (IBCCES) in the
coming months, when more than 30,000 Emirates cabin crew and ground staff will
have completed the initial training. Emirates also plans to roll out new
standards and services that will improve the on ground and inflight travel
experience for both customers on the autism spectrum and their families and
companions, to be announced later in the year.
Accessible
Travel for all
For
many members of the global autism community, international air travel is a
highly challenging experience, or something to be avoided completely, due to
the high level of sensory stimuli that can be involved. A survey on AutismTravel.com revealed that 78% of
families are hesitant to travel or visit new locations, and that 94% of
respondents would take more vacations if they had access to places where staff
are autism-trained and certified. As part of Emirates’ mission to make travel
more inclusive and accessible for all, this significant step also supports
Dubai’s ambition to become the most accessible destination in the world.
What
is the Autism Certified Airline™ designation (ACA)?
Driven
by its commitment to creating a welcoming travel experience for all customers
including individuals with autism and those with sensory sensitivities,
Emirates worked collaboratively with IBCCES, a leading organization in autism
and neurodiversity training and certification, to conduct an onsite review and
comprehensive audit.
As
part of a vast research endeavour, IBCCES surveyed more than 14,000 people with
a variety of disabilities, including people with autism, those with sensory
sensitivities and their families and caregivers. The survey data was collated
alongside numerous interviews, an International Air Transport Association
(IATA) industry survey, and feedback from 1,200 industry professionals -
helping develop the most beneficial standards for both passengers and airline
staff. In addition to the feedback collated, IBCCES experts also conducted
several Emirates flight audits on both long and short haul routes.
The
collation of detailed data ensured input from key stakeholders including the
lived experiences of people with autism, global thought leaders, industry
professionals and healthcare experts - combined to create new industry
standards that accommodate passengers with autism and sensory sensitivities
during air travel. Using a data-driven approach, Emirates and IBCCES partnered
to create a new blueprint for serving passengers with accessibility
requirements, encompassing the entire journey – from ground services to
in-flight services, and Emirates will lead the way in bringing these new
standards into practice in aviation for the first time. The thorough
certification process includes ensuring at least 80% of customer-facing staff
complete the dedicated training, alongside a commitment to ongoing training and
improvements.
Emirates’
autism and sensory-awareness training for more than 30,000 staff
As
part of the designation, Emirates’ ground staff and cabin crew will undertake a
new, focused training on autism and sensory awareness to equip them with the
understanding and skills to address needs of travellers with autism and sensory
sensitivities, along with their families. The training educates Emirates' teams
on the spectrum of autism, misconceptions and challenges faced, the myriad ways
to assist customers dependent on their individual needs, and potential stimulus
and triggers that staff should be aware of. The new training builds on the
foundations established by the Emirates ‘Introduction to Autism and Hidden
Disabilities’ training, which was completed by 23,000 staff in 2023.
Emirates’
new standards and services for customers with autism
Throughout
2025 and beyond, Emirates will be introducing new standards and services for
customers with autism and sensory conditions that will ensure more enjoyable
and accessible travel. One such service is the introduction of ‘sensory
guides’ – digital aids developed as part of the audit conducted by
IBCCES in collaboration with Emirates that empower travellers to make informed
decisions about the various environments encountered, and plan what suits their
needs and preferences. The guides were created by conducting comprehensive
facilities audits across Dubai locations and the inflight experience, measuring
sensory inputs in public areas such as sound levels, lighting, and potential
sights and smells. Another development expected in 2025 will be the
introduction of neurodiverse sensory products, for customers on Emirates
flights - sensory fidget toys or aids that can encourage focus, help to reduce
self stimulatory behaviour and de-stress.
Working
together for Accessible Travel: Emirates, Dubai Airports and Dubai Tourism
In
April 2024, Emirates achieved a Certified Autism Center™ Designation for
all four of its Dubai
Check In facilities including its dedicated hub in Terminal 3 at Dubai
International Airport (DXB). In December 2023, Dubai Airport was celebrated as
the first international airport to receive the Certified Autism Centre™
Designation. Continuing to drive the accessible travel agenda forward,
Emirates’ new training programme, as well as new standards and protocols to be
implemented in stages in 2025 and beyond, will enable neurodiverse customers to
fly more comfortably. These achievements align with the Department of Economy and
Tourism's (DET) vision of Dubai becoming the first Certified Autism
Destination™ (CAD) in the Eastern Hemisphere. By working closely together -
Emirates, the Department of Economy and Tourism, Dubai Airports, the General
Directorate of Residency and Foreign Affairs, Dubai Police and Dubai Customs,
are making significant inroads in inclusive and accessible travel.
About
IBCCES
Delivering
The Global Standard For Training and Certification in The Field of Cognitive
Disorders – IBCCES provides a series of certifications that empower
professionals to be leaders in their field and improve the outcomes for the
individuals they serve. These programs are recognized around the world as the
leading benchmark for training and certification in the areas of autism and
other cognitive disorders. IBCCES partners with cities, destinations, and
organizations on initiatives like the Certified Autism Destination™ (CAD)
program, ensuring autistic and sensory-sensitive visitors feel welcomed and
safe. Becoming a CAD means tourism, hospitality, and entertainment
organizations complete autism and sensory sensitivity training and
certification developed and delivered by IBCCES. IBCCES also created
AutismTravel.com, a free online resource for families that lists certified
destinations and connects families to other resources and each other.
Image
Credit: © Emirates Airlines
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