Tourexpi
UN Tourism Puts Spotlight on Education and Innovation at Bled Strategic Forum
The
Forum serves is recognized as the top international conference in Central and
South-Eastern Europe, offering a platform to explore ideas on modern society
and its future. Joining leading public and private sector policymakers and
thinkers at the event, UN Tourism Executive Director Natalia Bayona made clear
how the sector can continue to adapt and so drive inclusive and sustainable
development, both across the region and globally.
Education
and investments to drive change
As
part of a special panel discussion on the power of data in tourism
transformation, Ms Bayona highlighted the importance of rethinking
education and training as a key step towards transforming the sector. "By
equipping the workforce with digital skills, we can address challenges such as
seasonality and overcrowding, while fostering smart, sustainable
destinations," she said.
At
the same time, UN Tourism also made clear the need for more and better-targeted
investments into the sector, noting that this is already driving positive
transformation and supporting the shift towards greater sustainability. Over
the past five years alone, $48 billion in venture capital has been invested
in tourism technology. "Together, innovation and education have the
power to transform the industry," Ms Bayona concluded.
Strengthened
collaboration with Slovenia
Within
the framework of the Bled Strategic Forum UN Tourism commended
Slovenia for its work promoting sustainable tourism as well as its remarkable
record of attracting investments into the sector. The possibilities for further
collaborations informed UN Tourism's meeting with the country's Minister of the
Economy, Tourism and Sport Matjaž Han, most notably shared plans to boost
private investments.
During
the visit to the Ministry of Economy, Tourism and Sport ,the UN Tourism
delegation also advanced ideas for closer collaboration in the field of tourism
education. A meeting with the Dean and other key academic staff of the School
of Economics and Business of the University of Ljubljana explored the
possibility of shared initiatives through the UN Tourism Online Academy,
as well as the chance to offer Slovenian students international experience,
whether through research placements and internships or online courses.
Image
Credit: © UN Tourism
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