Tourexpi
TUI Blue continues rapid expansion in China and Southeast Asia
TUI
BLUE, the popular leisure hotel brand from one of the world’s leading tourism
groups, is strengthening its presence in Asia with a series of new hotel
openings. After successfully launching new hotels in Thailand and Vietnam in
the last months, the brand is now making its debut in China and Malaysia. With
this expansion, TUI Blue is contributing to the development of TUI Group's
global hotel portfolio, which consists of 12 differentiated brands and is set
to grow to 600 hotels in the medium term.
With
three new hotels, TUI Blue is celebrating its launch in China. Various
destinations await guests who want to discover the authentic experiences of the
hotel brand. TUI Blue Wusongkou Cruise Port with 83 rooms is located at the
largest cruise port in Asia, but also a starting point to explore Shanghai. The
recently opened TUI Blue Taicang with 129 rooms is situated near Tianjing Lake.
Taicang is a historic river town located along the Yangtze River in Jiangsu
province, known for its well-preserved ancient architecture and vibrant
cultural heritage. The city also has a connection to the roots of the TUI Blue
brand, it is known for having over 500 German enterprises establishing
operations there. For those who are more drawn to scenic hills TUI BLUE Yangshuo
Xiangheli, Guilin, is the right choice. Yangshuo is a renowned tourism
destination in Guangxi province, famous for its breathtaking karst landscape,
winding Li River, and Chinese countryside charm.
Parallel
to its China expansion, TUI Blue is heading to other holiday destinations in
Southeast Asia. Also in September, TUI Blue The Haven Ipoh with 150 rooms
welcomed its first guests. For the launch in Malaysia, the hotel brand has
chosen the capital city of Perak state which is known for its vibrant street
art, colonial architecture, and proximity to outdoor adventures. Further
openings in Southeast Asia are already being planned. TUI Blue Maduzi Bangkok
in Thailand and TUI Blue Berawa in Bali will be the next to open.
"Our
rapid expansion in China and Southeast Asia underscores the strong demand for
the TUI Blue brand in these fast-growing travel markets," says Artur
Gerber, Managing Director of TUI Blue Hotels & Resorts. "As we
continue to bring our unique blend of leisure accommodations and
locally-inspired experiences to more destinations, we are confident that TUI
Blue is an excellent addition to the region's hospitality landscape."
Image
Credit: © TUI Group
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