Tourexpi
Trip.com Group Connects Asia’s Travel Leaders with China’s Expanding Regional Tourism
Travel
trade representatives from over 10 countries participated in the initiative,
experiencing one of four curated tour routes designed to showcase China’s
diverse regional tourism strengths.
The
four thematic routes included:
·
Scenic Landscapes Tour – Suzhou →
Huangshan → Ningbo
·
Ancient Capitals & Culture Tour –
Jinan → Anyang →
Handan
·
Mountains & Rivers Discovery Tour
– Zhangjiajie → Guilin →
Changchun
·
Colourful Silk Road Tour – Quanzhou →
Dunhuang → Zhangye
These
immersive itineraries enabled international operators to connect directly with
local stakeholders, explore China’s wide-ranging tourism products, and gain
first-hand insights into the country’s growing inbound travel opportunities.
Organised
by the Bureau of International Exchange and Cooperation of the Ministry of
Culture and Tourism, and co-hosted by Trip.com Group alongside 13 partner
cities, the program created new opportunities for regional collaboration in
inbound tourism. Participating cities included Shenyang, Changchun, Ningbo,
Jinan, Handan, Suzhou, Huangshan, Quanzhou, Anyang, Zhangjiajie, Guilin,
Zhangye, and Dunhuang.
The
initiative comes as Asian inter-regional tourism continues to expand. According
to Trip.com Group data, inbound travel bookings to mainland China have grown by
approximately 100% year-over-year, with top source markets including South
Korea, Thailand, Malaysia, and Indonesia.
The
program culminated in the Inbound Tourism Conference, held on August 21, 2025,
in Shenyang under the theme Hearts Toward China, Together for a New Journey.
Senior officials from the Ministry of Culture and Tourism opened the forum,
which focused on building actionable partnerships and accelerating destination
development.
Trip.com
Group supported the program through its global marketing reach, multilingual
operational services, and data-driven insights. By amplifying destinations’
visibility and leveraging industry expertise, the Group ensured the multi-day
initiative delivered meaningful and lasting outcomes for China’s inbound
tourism growth.
Image
Credit: © Trip.com Group
The most interesting news
Read the News
Lufthansa Group expands payment options with Klarna and Adyen
New partnership introduces Pay Later and Financing solutions for travellers from mid-November 2025
Read the News
World Halal Summit and Halal Expo open in Istanbul
Event highlights innovation, unified standards and a global halal market now exceeding $8 trillion
Read the News
Ryanair unveils Winter 2025 schedule for Bologna
44 routes, 11 based aircraft and forecast growth to six million passengers per year
Read the News
IHG marks 50 years in Saudi Arabia
A milestone anniversary highlights renewed growth, expanded brands and deeper alignment with Vision 2030
Read the News
International MICE Summit 2025 opens with major announcements and 20 new deals
Event signals global investment momentum and rapid transformation of Saudi Arabia’s business events sector
Read the News
Thailand to host Global Wellness Summit 2026
Phuket confirmed as the next global meeting place for the wellness economy, 10–13 November 2026
Read the News
Thailand’s culinary scene ascends with the launch of The MICHELIN Guide Thailand 2026
New Three- and Two-Star promotions, rising talent, and expanded sustainability recognition strengthen Thailand’s global gastronomic stature
Read the News
Korean Temple Food: A Globally Recognized Model of Sustainable Cuisine
Korean Temple Food, recently designated a National Intangible Cultural Heritage, is gaining renewed international attention
Read the News
GNTB marks 20 years in the Gulf States
GCC confirmed as Germany’s third-largest overseas market with €2.3 billion in travel spending
Read the News
TAT Welcomes Air Arabia’s New Daily Sharjah–Krabi Service
New route boosts Middle East connectivity, supports high-value tourism, and advances TAT’s Airline Focus strategy
Read the News
Middle East Resorts Accelerate Investment in Aquatic Attractions as Tourism Surges
WhiteWater and Grand Hyatt Dubai unveil the region’s first FlowRider® Triple, anchoring a new wave of high-value leisure development
Read the News
Radisson Expands with the Opening of Baltic View Resort & Spa in Międzyzdroje
New Radisson Individuals property brings coastal design, spacious suites and wellness facilities to one of Poland’s most desirable seaside destinations
Read the News
Air France Launches New Non-Stop Service Between Phuket and Paris
Three weekly flights connect Thailand’s largest island with Paris-Charles de Gaulle / Boeing 777-200 deployed on the new route
Read the News
International tourist arrivals up 5% in the first nine months of 2025
Global tourism surpasses 2019 levels despite inflation and geopolitical tensions
Read the News
Steigenberger marks 95 years of hospitality and iconic moments
Anniversary year culminates in the reopening of the Europäischer Hof Baden-Baden
Read the News
Banyan Group celebrates its 100th global property with opening of Mandai Rainforest Resort
Banyan Group and Mandai Wildlife Group have officially opened Mandai Rainforest Resort by Banyan Tree, the Group’s first hotel in Singapore and a landmark addition to the Mandai Wildlife Reserve
Read the News
Taiwan: Asia’s Premier Destination for Cycling, Sustainability and Low-Carbon Travel
Island-wide cycling routes, world-class bike infrastructure and certified Bike-Friendly Accommodations attract riders from around the globe
Read the News
Hilton highlights record year for its luxury and lifestyle portfolio and previews openings for 2026
After reaching 1,000 luxury and lifestyle hotels worldwide in 2025, Hilton is preparing the next phase of global expansion
Read the News
Eurowings Expands Onboard Experience: Miles Payments, Premium Wines and a New Surprise Seat
Mileage payments launch in December • Motzenbäcker wines join the Wings Bistro • “Pauschal Airfrischt” seat adds an element of surprise / Shop Onboard Using Miles
Read the News
Marriott International Marks 700th Hotel in APEC with the Opening of Legacy Mekong, Can Tho
New Autograph Collection property in Vietnam highlights expansion into emerging destinations across the region
Read the News
Ryanair announces record growth in Pescara after removal of Municipal Tax
+80% annual passenger growth, two based aircraft and expanded Winter 2025/Summer 2026 schedules
