Tourexpi
Travel & Tourism recorded its strongest year on
record in 2025, strengthening its position as the fastest-growing sector
worldwide. According to new Economic Impact Research released by the World
Travel & Tourism Council (WTTC) in partnership with Chase Travel, the
sector expanded significantly faster than the global economy and played a major
role in job creation and economic development.
The study shows that Travel & Tourism contributed
US$11.6 trillion to global GDP in 2025, representing 9.8 percent of the world
economy. Sector growth reached 4.1 percent, outperforming overall global
economic growth of 2.8 percent by nearly 50 percent.
Gloria Guevara, President and CEO of WTTC, said:
“Despite the global challenges of 2025, the Travel & Tourism sector had its
best year ever, which demonstrates its resilience. In a truly record-breaking
year, the sector contributed an unprecedented US$11.6 trillion to the global
economy.”
Employment and global travel demand continue to rise
The sector also played a major role in employment. In
2025, Travel & Tourism supported 366 million jobs worldwide, accounting for
10.9 percent of total global employment. This means more than one in ten jobs
globally is connected to the travel industry, and roughly one third of all new
jobs created last year were linked to the sector.
Global travel demand remained exceptionally strong.
According to the WTTC analysis, international overnight arrivals reached 1.54
billion in 2025. This is equivalent to around 4.2 million people travelling
internationally every day and exceeds both pre-pandemic levels and last year’s
figures.
Guevara said: “The scale of global travel is equally
remarkable. With 1.54 billion international overnight arrivals this year —
equivalent to 4.2 million people travelling every day — Travel & Tourism
continues to connect the world at an extraordinary pace.”
Asia-Pacific leads growth while North America slows
The research also highlights strong regional
differences in growth patterns. Asia-Pacific emerged as the fastest-growing
region in Travel & Tourism in 2025, expanding by 8.1 percent and reaching a
total contribution of US$3.29 trillion to regional GDP.
This growth was driven by the continued reopening of
international markets, increasing travel demand and strong regional
connectivity.
North America, by contrast, recorded significantly
slower expansion. The region’s Travel & Tourism GDP grew by just 1.0
percent, reaching US$3.05 trillion. According to the report, slower recovery in
international travel and the characteristics of a mature tourism market
contributed to the weaker performance.
These regional differences highlight how policy
decisions, investment strategies and openness to international travel continue
to shape the speed of tourism recovery and growth.
Industry calls for supportive policies and innovation
Industry leaders emphasise that Travel & Tourism
remains a key driver of global economic development but requires continued
support from governments and private sector partners.
Jason Wynn, CEO of Chase Travel, said: “What we’re
seeing today is not just sustained demand for Travel & Tourism, but a
reacceleration, as travellers prioritise meaningful experiences and plan with
greater intention.”
He added that affordability pressures and capacity
constraints continue to shape travel decisions in some markets.
“In this environment, delivering seamless end-to-end
journeys, expanding access and connectivity, and investing in smarter, more
flexible travel experiences will be critical for Chase Travel and the industry
at large,” Wynn said.
WTTC says it will continue working with governments
and industry partners worldwide to strengthen resilience, support investment
and ensure Travel & Tourism remains a central pillar of inclusive economic
growth.
Image
Credit: © AA
The most interesting news
Read the News

Turkish tourism stays resilient despite regional conflicts
Strong summer demand keeps visitor numbers stable as TURSAB calls for broader tourism products and tighter rules for foreign digital booking platforms
Read the News

Carnival Tropicale opens bookings ahead of 2028 Galveston debut
Carnival Cruise Line’s fifth and final Excel-class ship will sail from Texas to the Caribbean, Bahamas and Mexico from April 2028
Read the News

PAM Hotels expands MICE focus across Mexico and Latin America
The group presented 14 properties across nine brands at IBTM Americas 2026, targeting new business from meetings, incentives, congresses and corporate events
Read the News

Nicaragua waives VAT on tourism services during September holidays
Hotels, hostels and restaurants can join the nine-day tax incentive from September 12 to 20 as Nicaragua seeks to stimulate domestic travel during its patriotic holidays
Read the News

Asia: Agoda identifies six emerging destinations for sleep tourism
From Japanese hot springs to Vietnamese mountain lakes, Agoda highlights quieter Asian destinations for travelers increasingly prioritizing rest and recovery
Read the News

Caribbean and Brazil: Palladium Hotel Group unveils festive season program
Grand Palladium, TRS Hotels and Family Selection resorts will offer special dining, entertainment and in-room experiences across Mexico, the Dominican Republic, Jamaica and Brazil
Read the News

Brazil: Pantanal opens up a world of jaguar safaris and nature adventures
Brazil’s vast tropical wetland combines wildlife watching, river journeys, traditional ranch life and conservation experiences across Mato Grosso and Mato Grosso do Sul
Read the News

Eurowings opens new crew training centre in Dusseldorf
New 2,000-square-metre facility near Dusseldorf Airport will train up to 150 crew members a day, with virtual reality technology to follow in 2027
Read the News

UK tourist tax plans raise concerns over international competitiveness
WTTC warns uncapped overnight visitor levies in England could reduce demand, divert spending abroad and put tourism jobs and investment at risk
Read the News

Qatar Airways expands winter network to more than 170 destinations
Canberra and Zanzibar return to the network as the airline adds frequencies across Europe, Africa, Asia Pacific, North America and the Middle East
Read the News

Istanbul Airport targets luxury aviation with new private terminal
Around 3,600 VVIP passengers have used the JETEX-IGA facility since May, with particularly strong demand from Russia, Central Asia and the Middle East
Read the News

Hilton ranks as Asia’s best workplace for second consecutive year
The hotel group marks a decade as the region’s highest-ranked hospitality employer while its Asia-Pacific workforce grows to more than 99,000
Read the News

Germany’s inbound tourism gains momentum during summer season
International overnight stays rose 3.2 percent in July, while travel industry sentiment points to further growth in the months ahead
Read the News

Eurowings expands winter network from Germany and the Czech Republic
New routes and extended services connect Berlin with Bologna, Dusseldorf with Milan and Tallinn, and Prague with Finnish Lapland
Read the News

Agoda matches Asian hidden gems with the twelve zodiac signs
From Niseko’s ski slopes to Ninh Binh’s limestone landscapes, Agoda turns astrology into inspiration for exploring lesser-known destinations across Asia
Read the News

Colombia adds 20 new international air routes in 2026
Ten airlines are expanding connectivity from the Americas, Europe and the Middle East, adding almost 15,500 weekly seats to Colombia
Read the News

Thailand: TAT promotes wellness and MICE tourism at Gastech 2026
Thailand is using the global energy conference in Bangkok to showcase wellness, culture and responsible travel to more than 50,000 international professionals
Read the News

Nicaragua strengthens tourism promotion in Canada
The Nicaraguan Tourism Institute presented the destination to travel industry professionals in Toronto and Montreal as part of the Canada Roadshow 2026
Read the News

Türkiye ranks among top non-EU destinations for European travellers
Eurostat data shows Türkiye was one of the three most popular destinations outside the European Union for EU residents in 2024
Read the News

ALTA aviation conference focuses on regulation and competitiveness
More than 170 airline executives, lawyers and industry experts discussed legal and aeropolitical challenges facing aviation across Latin America and the Caribbean
Read the News

Emirates expands travel rehearsals for neurodiverse families in Australia
Airport and aircraft simulations in Perth, Brisbane and Melbourne are designed to help passengers with autism and sensory sensitivities prepare for their journey
