Tourexpi
Ms. Thapanee Kiatphaibool, TAT Governor, said, “The two flagship events organised by TAT in Phayao and Su-ngai Kolok represent a strategic focus on showcasing regional identity through meaningful, high-quality celebrations. These events are complemented by strong public–private collaboration in Bangkok and other provinces, creating a nationwide countdown atmosphere that invites visitors to experience Thailand’s diversity at the turn of the year. The combined programme reinforces confidence in Thailand as a welcoming, creative and culturally rich destination as the country enters 2026.”
In northern Thailand, Amazing Thailand Phayao Countdown Flora Fest 2026 will take place from 28–31 December 2025 at Pho Khun Ngam Mueang Monument Plaza and around Kwan Phayao. Paying tribute to Her Majesty Queen Sirikit, The Queen Mother, the event is designed to introduce new experiential formats while elevating Phayao as an emerging global destination recognised for its cultural heritage, natural beauty and warm local hospitality. The four-day programme features large-scale lighting and installation displays and floral art exhibition zones, complemented by drone performances from 29–31 December and a grand New Year’s Eve fireworks display on 31 December. The celebrations will culminate in a high-profile countdown evening marked by ceremonial proceedings and VIP attendance, reinforcing the event’s stature as one of Thailand’s most visually spectacular year-end celebrations.
In Thailand’s deep South, Amazing Thailand Su-ngai Kolok Countdown 2026 will be staged from 28–31 December 2025 at Sirindhorn Public Park, Su-ngai Kolok, Narathiwat. The event highlights the cultural richness and contemporary creative energy of the border region through decorative lighting, live concerts by nationally recognised artists and performances rooted in local traditions. Each evening presents a curated mix of cultural showcases and contemporary music, building towards the New Year’s Eve countdown and fireworks display shortly before midnight. The official countdown ceremony, attended by senior representatives from Thailand and neighbouring Malaysia, underscores Su-ngai Kolok’s role as a cross-border cultural and tourism gateway.
Beyond these two core events, TAT is also supporting a wide range of Thailand countdown celebrations 2026 that reinforce the country’s position as one of Asia’s leading festive destinations.
In Bangkok, the Amazing Thailand Countdown 2026 at ICONSIAM from 27–31 December features four-dimensional sky performances combining environmentally friendly fireworks, drones, and pyrotechnics over the Chao Phraya River, alongside appearances by global and Thai iconic artists, including a special performance by Mark Tuan. One Bangkok Countdown Celebration 2026 on 31 December presents a new urban landmark with live performances by internationally renowned Korean artists, immersive light-and-sound shows and a central city countdown experience. CentralwOrld Bangkok Countdown 2026 on 31 December continues its role as the “Times Square of Asia” with headline concerts, special performances and a landmark fireworks display. NEON Countdown 2026 at Rajamangala National Stadium on 30–31 December delivers a large-scale EDM experience featuring top-ranked global DJs, transforming the stadium into a high-energy New Year party destination. Extravaganza Sukhumvit Countdown 2026 on 31 December creates a first-of-its-kind urban spectacle, with coordinated fireworks launched across more than five kilometres of Sukhumvit Road around the EM District, uniting retail, hospitality and entertainment districts into a single countdown corridor.
Provincial destinations are also marking the New Year with distinctive local celebrations that strengthen regional tourism appeal. Hat Yai New Year 2026, held at Thumnoonvithi Road (Odeon Intersection) in Hat Yai, Songkhla, on 30–31 December, combines live music, cultural performances and a city-centre countdown celebrating the revival of southern Thailand’s key tourism hub. Hua Hin Countdown 2026, taking place at InterContinental Hua Hin Resort on 31 December, offers a beachfront New Year experience with live DJs, fireworks and family-friendly activities, positioning Hua Hin as a relaxed yet festive coastal destination. Udon Countdown 2026, staged at UD TOWN in Udon Thani on 31 December, features live entertainment, decorative lighting, food zones and a midnight fireworks countdown, supporting year-end travel and local economic activity in the Northeast.
All events are scheduled to take place between 27 and 31 December 2025, with New Year’s Eve countdowns and fireworks marking the transition into 2026 across the country. A full listing of countdown events nationwide is available at the Thailand events calendar for Countdown 2026.
As part of the nationwide countdown programme, comprehensive safety and security measures have been put in place to ensure a safe, orderly and enjoyable experience for visitors. The Royal Thai Police are deploying personnel, vehicles and modern security technologies to support event operations across the country, while the Tourist Police are fully prepared to assist travellers and manage crowd movement at key celebration sites.
Picture Credit: © TAT
The most interesting news
Read the News

Turkish tourism stays resilient despite regional conflicts
Strong summer demand keeps visitor numbers stable as TURSAB calls for broader tourism products and tighter rules for foreign digital booking platforms
Read the News

Carnival Tropicale opens bookings ahead of 2028 Galveston debut
Carnival Cruise Line’s fifth and final Excel-class ship will sail from Texas to the Caribbean, Bahamas and Mexico from April 2028
Read the News

PAM Hotels expands MICE focus across Mexico and Latin America
The group presented 14 properties across nine brands at IBTM Americas 2026, targeting new business from meetings, incentives, congresses and corporate events
Read the News

Nicaragua waives VAT on tourism services during September holidays
Hotels, hostels and restaurants can join the nine-day tax incentive from September 12 to 20 as Nicaragua seeks to stimulate domestic travel during its patriotic holidays
Read the News

Asia: Agoda identifies six emerging destinations for sleep tourism
From Japanese hot springs to Vietnamese mountain lakes, Agoda highlights quieter Asian destinations for travelers increasingly prioritizing rest and recovery
Read the News

Caribbean and Brazil: Palladium Hotel Group unveils festive season program
Grand Palladium, TRS Hotels and Family Selection resorts will offer special dining, entertainment and in-room experiences across Mexico, the Dominican Republic, Jamaica and Brazil
Read the News

Brazil: Pantanal opens up a world of jaguar safaris and nature adventures
Brazil’s vast tropical wetland combines wildlife watching, river journeys, traditional ranch life and conservation experiences across Mato Grosso and Mato Grosso do Sul
Read the News

Eurowings opens new crew training centre in Dusseldorf
New 2,000-square-metre facility near Dusseldorf Airport will train up to 150 crew members a day, with virtual reality technology to follow in 2027
Read the News

UK tourist tax plans raise concerns over international competitiveness
WTTC warns uncapped overnight visitor levies in England could reduce demand, divert spending abroad and put tourism jobs and investment at risk
Read the News

Qatar Airways expands winter network to more than 170 destinations
Canberra and Zanzibar return to the network as the airline adds frequencies across Europe, Africa, Asia Pacific, North America and the Middle East
Read the News

Istanbul Airport targets luxury aviation with new private terminal
Around 3,600 VVIP passengers have used the JETEX-IGA facility since May, with particularly strong demand from Russia, Central Asia and the Middle East
Read the News

Hilton ranks as Asia’s best workplace for second consecutive year
The hotel group marks a decade as the region’s highest-ranked hospitality employer while its Asia-Pacific workforce grows to more than 99,000
Read the News

Germany’s inbound tourism gains momentum during summer season
International overnight stays rose 3.2 percent in July, while travel industry sentiment points to further growth in the months ahead
Read the News

Eurowings expands winter network from Germany and the Czech Republic
New routes and extended services connect Berlin with Bologna, Dusseldorf with Milan and Tallinn, and Prague with Finnish Lapland
Read the News

Agoda matches Asian hidden gems with the twelve zodiac signs
From Niseko’s ski slopes to Ninh Binh’s limestone landscapes, Agoda turns astrology into inspiration for exploring lesser-known destinations across Asia
Read the News

Colombia adds 20 new international air routes in 2026
Ten airlines are expanding connectivity from the Americas, Europe and the Middle East, adding almost 15,500 weekly seats to Colombia
Read the News

Thailand: TAT promotes wellness and MICE tourism at Gastech 2026
Thailand is using the global energy conference in Bangkok to showcase wellness, culture and responsible travel to more than 50,000 international professionals
Read the News

Nicaragua strengthens tourism promotion in Canada
The Nicaraguan Tourism Institute presented the destination to travel industry professionals in Toronto and Montreal as part of the Canada Roadshow 2026
Read the News

Türkiye ranks among top non-EU destinations for European travellers
Eurostat data shows Türkiye was one of the three most popular destinations outside the European Union for EU residents in 2024
Read the News

ALTA aviation conference focuses on regulation and competitiveness
More than 170 airline executives, lawyers and industry experts discussed legal and aeropolitical challenges facing aviation across Latin America and the Caribbean
Read the News

Emirates expands travel rehearsals for neurodiverse families in Australia
Airport and aircraft simulations in Perth, Brisbane and Melbourne are designed to help passengers with autism and sensory sensitivities prepare for their journey
