Spanish Government Approves the Spain Tourism Strategy 2030

International

A shared roadmap for transforming Spanish tourism into a sustainable, balanced, and inclusive model

Spain’s Council of Ministers has approved the Spain Tourism Strategy 2030, a comprehensive plan developed through a participatory process involving more than 200 public and private entities. The initiative aims to guide the transformation of Spanish tourism toward sustainability, inclusivity, and balanced growth — placing residents, workers, and destinations at the center of policy for the first time.

According to Minister of Industry and Tourism Jordi Hereu, the Strategy “places Spain’s leading industry, tourism, at the heart of the political agenda — as a responsible and redistributive activity that generates opportunities and preserves the cohesion and identity of the regions.”

A nationwide plan with five programs and 148 actions

The government’s approval includes a cross-ministerial plan to implement the Strategy through five key programs, 50 measures, and 148 specific actions involving multiple ministries and agencies. The plan builds on Spain’s Tourism Modernization and Competitiveness Plan, launched after the pandemic with €3.4 billion in EU recovery funds.

The Strategy is structured around 15 common goals, combining five focus areas — destinations, businesses, workers, residents, and tourists — with the three pillars of sustainability: economic, social, and environmental.

Among its initiatives, the government will create a Tourist Accommodation Observatory to develop an atlas of tourist intensity, helping local authorities balance visitor numbers with residents’ quality of life.

People at the heart of tourism policy

For destinations, the focus lies on climate resilience, collaborative governance, and the transition toward green and blue tourism. For businesses, the plan promotes digital transformation, innovation, and a circular economy. It also supports tourism workers through training, fair employment, and gender equity.

Residents benefit from stronger social cohesion and protection of local culture, while visitors are encouraged to engage in responsible travel that respects communities and the environment.

Aligned with the UN 2030 Agenda for Sustainable Development and the EU Sustainable Tourism Strategy, the Spain Tourism Strategy 2030 reaffirms Spain’s leadership in shaping a future for tourism that benefits everyone — travelers, communities, and the planet.

More information and the full document are available at www.turismo2030.es.