Radisson Hotel Group expands Verified Net Zero Hotels program, targeting 100 properties by 2030 - Get updated on what's happening in tourism!

Radisson Hotel Group has announced the global rollout of its Verified Net Zero Hotels (VNZ) program, marking the transition from a 2025 pilot initiative to a structured multi-year roadmap. The next phase of the program was officially presented at the International Hospitality Investment Forum (IHIF) 2026, taking place through 25 March.

Originally launched as a proof of concept demonstrating that net zero status can be achieved even in existing hotel buildings, the initiative is now evolving into a scalable international program. Radisson Hotel Group aims to establish 100 Verified Net Zero hotels worldwide by 2030.

Roadmap for international expansion

The expansion will begin with a phased rollout in 2026. The first projects are planned in Norway, followed by Denmark, Sweden, the United Kingdom and South Africa. The latter will host the first Verified Net Zero hotel on the African continent, marking the program’s expansion beyond its European base.

Further growth is planned over the next five years in additional destinations including Germany, Austria and Spain’s Canary Islands. Through this strategy the hotel group aims to position operational net zero as a practical model for hotels worldwide.

Federico J. González Tejera, CEO of Radisson Hotel Group, emphasised the broader role of sustainability within the company’s long-term strategy. “At Radisson Hotel Group, sustainability ultimately starts with people. It is about delivering for our guests, creating value for our owners, and supporting the communities where we operate. Verified Net Zero Hotels are an important step in our net zero transformation, setting a new standard for how hospitality can reduce its environmental impact while continuing to support people, destinations and economic activity.”

Net zero framework covering all emission scopes

The Verified Net Zero Hotels program is based on a comprehensive framework that addresses all three emission scopes. It follows the Net Zero Methodology for Hotels and aligns with the Science Based Targets initiative.

In Verified Net Zero Hotels, Scope 1 and Scope 2 emissions are eliminated through electrification, the use of renewable heating and cooling networks and the sourcing of 100 percent renewable energy. Operational Scope 3 emissions are significantly reduced through measures affecting food and beverage operations, waste management, laundry services, guest amenities and business travel.

Each participating hotel undergoes independent verification by TÜV Rheinland to ensure compliance with internationally recognised net zero standards.

Guests staying at Verified Net Zero Hotels experience properties powered entirely by renewable energy, low-carbon menus and operational concepts designed to minimise waste. As a result, both hotel stays and meetings can achieve a net-zero footprint.

Early results show strong guest response

Initial results from the two operational Verified Net Zero hotels in Manchester and Oslo indicate that environmental and commercial performance can advance simultaneously. Guest awareness levels exceed 70 percent, and around 20 percent of guests report that they chose the hotel specifically because of its net zero status.

“The excellent results from the Manchester and Oslo Verified Net Zero hotels support the expansion of Radisson Hotel Group’s pioneering program,” said Inge Huijbrechts, Chief Sustainability & Security Officer at Radisson Hotel Group. “These hotels demonstrate strong carbon reduction across all emission scopes, high guest awareness and clear support for sustainable meetings and events.”

Verified Net Zero icon introduced

During IHIF 2026, González Tejera also unveiled the new Verified Net Zero icon, which will serve as the program’s official visual symbol. The icon will appear both physically and digitally throughout participating hotels, including in lobbies and guest touchpoints supported by QR-enabled storytelling.

A 3D-printed version of the icon was also presented at the event. Created using organic waste material from hotel operations, it reflects the program’s approach to visible and measurable sustainability.

“TÜV Rheinland supports Radisson Hotel Group’s Verified Net Zero initiative by providing independent verification of their decarbonization measures,” said Dr Kai Höhmann, Senior Vice President Customized Solutions at TÜV Rheinland. “Ensuring transparency and credibility in sustainability efforts is crucial, and we are committed to upholding these standards through rigorous evaluation.”

Operational net zero as a scalable model

With the global rollout of the Verified Net Zero Hotels program, Radisson Hotel Group aims to establish operational net zero as a transparent and scalable model for the hospitality sector. As sustainability requirements from regulators, investors and travellers continue to grow, the initiative is intended to demonstrate how environmental responsibility and commercial performance can advance together in modern tourism.

Image Credit: © Radisson Hotel Group