Tourexpi
The
first Musandam International Diving Festival has officially opened, bringing
together professional and amateur divers from across the globe to experience
Oman’s northern waters and spotlight the region’s eco-tourism potential.
The
four-day program features a variety of activities, from an underwater
photography contest showcasing Musandam’s vibrant marine life, to a kayak race
across Khor Qadah, as well as endurance challenges including free-diving and
swimming competitions.
Beyond
the contests, daily dialogue sessions host renowned experts such as world
record holder Ahmed Gabr, recognized for the deepest scuba dive, and three-time
Guinness World Record para-athlete diver Faisal Jawad, who share their
knowledge and experiences.
Sustainability
is a central theme: divers are planting corals, taking part in the region’s
largest reef-cleaning campaign, and attending workshops on diving medicine and
digital tools for tourism development. Exploratory dives to Musandam’s deepest
sea points underline the area’s potential as a global hub for adventure
tourism.
“This
event was designed to showcase Musandam’s waters and boost tourism,” said
Mubarak Al Rahbi, general director of the governor’s office. “Musandam is the
best place in the Middle East for diving. We organized this festival to
encourage visitors and establish Musandam as the region’s leading diving
destination.”
Organized
with the support of both government and private institutions, the festival
reflects Oman’s strategy of linking tourism with environmental protection,
strengthening Musandam’s reputation as one of the world’s most unique diving
spots.
Image
Credit: © AA
The most interesting news
Read the News

Hilton launches co-branded Mastercard credit cards in China
Partnership with Bank of Communications links everyday spending to Hilton Honors benefits, hotel stays and travel rewards at more than 9,400 properties worldwide
Read the News

Europe: Social media increasingly shapes how travellers choose and experience trips
TUI Musement research finds 39% have visited a tourist attraction mainly to create social media content, while viral posts increasingly influence bookings
Read the News

Latin America: Hilton expands workforce as hotel pipeline grows
Hilton employs more than 26,000 people across the region and plans over 150 additional hotels as it ranks first among Latin America’s best workplaces
Read the News

Florida: Orlando extends Halloween season to a record 94 days
From theme park horror nights to family festivals and live entertainment, Orlando will celebrate Halloween from August 7 through November 8
Read the News

World cruise bookings rise as luxury travellers seek longer journeys
Pavlus Travel & Cruise reports bookings up more than 20 percent for 2026 as new routes, remote destinations and improved onboard connectivity broaden the appeal of months-long voyages
Read the News

TUI Musement launches premium dining cruises on London’s Thames
Four new cruise experiences combine views of the British capital with afternoon tea, brunch, dinner and coffee, with prices starting at £22 per person
Read the News

Global: Hilton retains title as world’s most valuable hotel brand
Brand Finance values Hilton Hotels & Resorts at $19.2 billion, up 28 percent year on year, while nine Hilton brands make the Hotels 50 ranking
Read the News

Germany: Lufthansa adds hot meals to Economy pre-order menu
Five hot dishes join Onboard Delights from September, while long-haul Business Class passengers gain a wider choice of pre-selected meals
Read the News

Alaska Airlines adds nonstop Seattle flights to Athens and Paris
New Boeing 787-9 services will launch in May 2027 as Alaska Airlines expands Seattle into a major intercontinental hub
Read the News

Germany: Eurowings rolls out Premium BIZ Seat across A320neo fleet
New 2x2 premium seating will be available on selected Mallorca, Málaga and London services and on all Eurowings flights to Dubai from December 2026
Read the News

Asia: Thailand leads European summer travel searches as Vietnam gains ground
Agoda data puts Thailand ahead of Indonesia and Japan, while India, South Korea and Vietnam record the strongest growth in European search interest
Read the News

Shanghai: Disney Resort packs autumn with Duffy Month and Halloween
The resort combines new Duffy and Friends experiences, LinaBell’s fifth anniversary and an expanded Halloween season with its 10th birthday celebrations
Read the News

China launches first SAF compliance service for foreign business jets
New model at Beijing Capital International Airport gives foreign-registered business jets access to sustainable aviation fuel benefits without changes to existing refuelling infrastructure
Read the News

Hyatt enters Guyana with Atlantic Suites Hotel in Georgetown
The group’s first affiliated hotel in Guyana is set to become a 240-room Hyatt Regency in 2028 following an approximately $50 million expansion
Read the News

IHG expands Taiwan portfolio with five new hotels and digital services
New signings in Taipei, Taitung and Pingtung will introduce HUALUXE to Taiwan and broaden IHG’s presence across city, hot spring and leisure destinations
Read the News

USA: IHG launches AI-powered hotel search across digital channels
Conversational search debuts in the US on IHG.com and the IHG One Rewards app, allowing travelers to find hotels using everyday language
Read the News

China: Sanya combines tropical coast, marine life and mountain panoramas
The Hainan resort is expanding its summer tourism offer with marine experiences, conservation projects, cooling infrastructure and new night-time attractions
Read the News

Vietnam: Miss World puts Hai Phong in the international spotlight
Nearly 120 contestants explored Dragon Ocean Do Son through golf, eco-tourism, Vietnamese culture and major pageant events
Read the News

Japan: IHG signs 14-hotel portfolio deal in Kyoto
The agreement with GCP Hospitality covers 1,063 rooms and will add 12 Garner hotels and a Holiday Inn Express to IHG’s network over the next 12 months
Read the News

The Luxury Collection launches new Expeditions programme
Ten experiences across four regions take luxury hotel guests into local culture, cuisine and nature with experts ranging from archaeologists and winemakers to marine scientists
Read the News

Turkish Airlines targets 20 percent capacity growth in Asia-Pacific
Asian routes now generate 32 percent of the carrier’s revenue as additional wide-body capacity strengthens connections between Asia, Australia and Europe
