Tourexpi
Travelers
from the Philippines earn the top spot, with 86% responding that
sustainability is important in their travel choices for 2025. Travelers
from India (82%), Taiwan (80%), Malaysia (80%)
and Vietnam (77%) round out the top five.
This
survey, which engaged over 6,000 respondents across 11 Asian markets,
spotlights the evolving landscape of sustainable travel in Asia, where
authentic and purposeful tourism, and off-peak travel are becoming more
prominent.
The
survey found that the majority of Asian travelers (68%) consider sustainability
when making their travel plans for 2025. Less than one in ten (8%) travelers
overlook sustainability in their travel decisions, although less
optimistically, in Hong Kong and Japan for example, where
21% and 17% of travelers, respectively reported that sustainability was not
particularly important in their travel choices.
Authentic
Experiences Drive More Sustainable Choices
Asian
travelers are increasingly motivated by the allure of authentic experiences and
the opportunity to contribute positively to local communities. Nearly one in
four respondents prioritize authentic tourism, while 22% are keen on supporting
local economies when they travel. Indian travelers, in particular, are guided
by personal values and beliefs, with 24% citing these as their primary
motivation for more sustainable travel. This trend underscores a broader
movement towards travel that is not only enjoyable but also meaningful and
impactful.
Exploring
Off-peak Takes Center Stage
Many
travelers in Asia seek to mitigate their impact on the environment by
traveling during off-peak seasons to alleviate overcrowding, a choice made by
nearly a quarter of respondents. Additionally, 20% of travelers are opting for
accommodations with sustainability certifications while 18% are packing
reusable items to reduce waste. Japanese travelers stand out for being the most
committed out of all Asian travelers to reducing waste, with 25% packing
reusable items like water bottles and shopping bags on a trip.
Andrew
Smith, Senior Vice President, Supply at Agoda, said, "Asian travelers are
increasingly seeking ways to make a positive impact on the destinations they
visit. Agoda's Eco Deals Program is one way we're empowering them to do just
that. By offering great value deals on partnering properties and donating one
US dollar to local conservation projects for every program booking, we are
not only helping travelers save but also enabling them to contribute to the
preservation of the places they love."
Since
the recent launch of the 2025 edition, Agoda's Eco Deals program has provided
travelers with discounts of up to 15% on partner hotels across 10 Asian
markets. This marks the first year of Japan and South Korea joining
the Eco Deals Campaign, providing more Asia-bound travelers the
opportunity to support their favorite destinations. For every Eco Deals
booking, a dollar is donated to WWF conservation projects aimed at protecting
wildlife and conserving critical habitats across Asia. More information can
be found on www.agoda.com/ecodeals.
Agoda's
offerings include over 5 million holiday properties, more than 130,000 flight
routes, and over 300,000 activities, all of which can be combined in the same
booking. Download Agoda's mobile app or visit Agoda.com to discover
the best deals for your next trip.
Image
Credit: © Agoda
The most interesting news
Hyatt Regency Danang Enhances Family Offerings for 2025
Hyatt Regency Danang Resort and Spa is expanding its award-winning family experience in 2025 with new attractions designed to delight guests of all ages.
Corendon Airlines Celebrates 20th Anniversary with New Routes, Onboard Specials, and Discounts
Corendon Airlines marked its 20th anniversary with a celebratory gala at the Cosmos Theatre in Antalya, bringing together partners from tourism, aviation, business, and media to honour two decades of growth and look ahead to the future.
United Airlines Reaches Tentative Agreement with Flight Attendants Union
United Airlines and the Association of Flight Attendants-CWA (AFA) have reached a tentative agreement that includes industry-leading wages, a signing bonus, and quality-of-life improvements for the airline’s 28,000 flight attendants.
Emirates Skywards Partners with Coca-Cola Arena to Offer Exclusive Entertainment Experiences
Emirates Skywards, the award-winning loyalty programme of Emirates, has expanded its Skywards Exclusives portfolio by partnering with Dubai’s Coca-Cola Arena, offering members the chance to redeem or bid Miles for hospitality tickets to top live ev
WTM London 2025 Poised to Be the Largest in Its 45-Year History
World Travel Market (WTM) London is set to host its most expansive and influential edition to date when it returns from Tuesday 4 to Thursday 6 November 2025.
International Tourist Arrivals Rise 5% in Q1 2025, Surpassing Pre-Pandemic Levels
According to the latest World Tourism Barometer published by UN Tourism, international tourist arrivals (overnight visitors) grew by 5% in the first quarter of 2025, with more than 300 million travellers crossing borders—an increase of 14 million c
Marella Cruises Unveils Winter 2026 Itineraries
Marella Cruises, the UK cruise line of TUI, has announced its winter 2026 programme, featuring an exciting mix of brand-new ports of call and long-awaited returns to popular destinations.
Bangladesh Seeks Turkish Partnership for Forest Restoration and Eco-Tourism Development
Bangladesh has officially requested technical support from Türkiye to advance its forest restoration initiatives and develop a sustainable eco-tourism strategy.
Türkiye Welcomes 10,59 Million Foreign Tourists in First Four Months of 2025
Türkiye attracted 10.59 million foreign visitors between January and April 2025, according to data released today by the Ministry of Culture and Tourism.
Hilton Named #1 Best Workplace in Vietnam for 2025
Global hospitality leader Hilton (NYSE: HLT) has been named the No. 1 Best Workplace in Vietnam™ 2025 in the medium-sized company category by Great Place to Work®, marking its first time at the top spot in the country.
Moldova to Host the 46th World Congress of Vine and Wine
The Country with the Highest Vineyard Density Per Capita.
IHG Hotels & Resorts and Singapore Airlines Partner to Empower SMEs Across Asia-Pacific
IHG Hotels & Resorts (IHG) and Singapore Airlines (SIA) have launched a strategic partnership to support the growth and mobility of small and medium-sized enterprises (SMEs) across the Asia-Pacific region.
Spanish Government Reaffirms Commitment to Social Sustainability and Digitalisation
Jordi Hereu, Spain’s Minister for Industry and Tourism, today reiterated the government’s strong commitment to the social sustainability of the tourism sector, describing it as an immense industry undergoing rapid and continuous transformation.
‘Tout à fait Thaï 2025’ Festival in Paris Attracts 10,000 Visitors
The Tourism Authority of Thailand (TAT) celebrated the success of the “Tout à fait Thaï 2025” festival in Paris, which welcomed over 10,000 visitors to the Parc de Bagatelle on 24–25 May.
South Africa’s Travel & Tourism Sector Set to Reach Record Employment in 2025
The World Travel & Tourism Council (WTTC) has announced that South Africa’s Travel & Tourism sector is on course to achieve a historic employment milestone in 2025, with job numbers projected to exceed pre-pandemic levels.
Riyadh Air and Saudi Ministry of Culture Unite to Showcase National Heritage through Air Travel
Riyadh Air has signed a strategic partnership with Saudi Arabia’s Ministry of Culture to make authentic Saudi heritage a core feature of its passenger experience.
UN Tourism and FAO Launch Sustainable Gastronomy Tourism Initiative in Pacific Island States
A new joint project by UN Tourism, the Mountain Partnership Secretariat at FAO, and the Pacific Tourism Organization (SPTO) aims to connect agrifood systems with tourism in seven Pacific Small Island Developing States (SIDS), promoting inclusive grow
Chiang Mai: San Kamphaeng Hot Springs Transformed by Light and Imagination
The Tourism Authority of Thailand (TAT) unveils Onsen@Sankamphaeng, a radiant nighttime experience blending digital art, cultural storytelling, and natural wonder.
Four Seasons Yachts Unveils Marina Day Experience, Redefining Luxury at Sea
Innovative design, Riviera-inspired elegance, and bespoke sea-level adventures set to debut aboard Four Seasons I in 2026
Thailand Launches ‘Sawasdee Nihao’ Initiative to Celebrate 50 Years of Thai–Chinese Relations
High-profile campaign marks diplomatic milestone and repositions Thailand as a premium, sustainable destination for Chinese travellers
Spain Hosts 123rd Meeting of UN Tourism Executive Council to Nominate New Secretary-General
High-level gathering in La Granja (Segovia) highlights Spain’s leadership in sustainable tourism and UN Tourism’s 50th anniversary
