Tourexpi
More Sustainable Travel Top of Mind for Most Asian Travelers - Agoda Survey Reveals
Travelers
from the Philippines earn the top spot, with 86% responding that
sustainability is important in their travel choices for 2025. Travelers
from India (82%), Taiwan (80%), Malaysia (80%)
and Vietnam (77%) round out the top five.
This
survey, which engaged over 6,000 respondents across 11 Asian markets,
spotlights the evolving landscape of sustainable travel in Asia, where
authentic and purposeful tourism, and off-peak travel are becoming more
prominent.
The
survey found that the majority of Asian travelers (68%) consider sustainability
when making their travel plans for 2025. Less than one in ten (8%) travelers
overlook sustainability in their travel decisions, although less
optimistically, in Hong Kong and Japan for example, where
21% and 17% of travelers, respectively reported that sustainability was not
particularly important in their travel choices.
Authentic
Experiences Drive More Sustainable Choices
Asian
travelers are increasingly motivated by the allure of authentic experiences and
the opportunity to contribute positively to local communities. Nearly one in
four respondents prioritize authentic tourism, while 22% are keen on supporting
local economies when they travel. Indian travelers, in particular, are guided
by personal values and beliefs, with 24% citing these as their primary
motivation for more sustainable travel. This trend underscores a broader
movement towards travel that is not only enjoyable but also meaningful and
impactful.
Exploring
Off-peak Takes Center Stage
Many
travelers in Asia seek to mitigate their impact on the environment by
traveling during off-peak seasons to alleviate overcrowding, a choice made by
nearly a quarter of respondents. Additionally, 20% of travelers are opting for
accommodations with sustainability certifications while 18% are packing
reusable items to reduce waste. Japanese travelers stand out for being the most
committed out of all Asian travelers to reducing waste, with 25% packing
reusable items like water bottles and shopping bags on a trip.
Andrew
Smith, Senior Vice President, Supply at Agoda, said, "Asian travelers are
increasingly seeking ways to make a positive impact on the destinations they
visit. Agoda's Eco Deals Program is one way we're empowering them to do just
that. By offering great value deals on partnering properties and donating one
US dollar to local conservation projects for every program booking, we are
not only helping travelers save but also enabling them to contribute to the
preservation of the places they love."
Since
the recent launch of the 2025 edition, Agoda's Eco Deals program has provided
travelers with discounts of up to 15% on partner hotels across 10 Asian
markets. This marks the first year of Japan and South Korea joining
the Eco Deals Campaign, providing more Asia-bound travelers the
opportunity to support their favorite destinations. For every Eco Deals
booking, a dollar is donated to WWF conservation projects aimed at protecting
wildlife and conserving critical habitats across Asia. More information can
be found on www.agoda.com/ecodeals.
Agoda's
offerings include over 5 million holiday properties, more than 130,000 flight
routes, and over 300,000 activities, all of which can be combined in the same
booking. Download Agoda's mobile app or visit Agoda.com to discover
the best deals for your next trip.
Image
Credit: © Agoda
The most interesting news
Milestone achieved: TUI Group launches 500th hotel project
The TUI Group today announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy.
‘Invest in tourism for peace’: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin
UN Tourism has returned to ITB Berlin 2025, placing the need for investments and the sector’s role as a vehicle of peace high on the agenda of the world’s biggest travel trade show.
Thousands of flights cancelled as strike hits 13 airports across Germany
More than half a million aviation passengers will not be able to travel as planned because of the walkout, according to airport association ADV.
Intense seismic activity leads to significant decrease in bookings for Greek island of Santorini
Reservations down 23% in March compared to same period last year, says reports.
The success of ITB Berlin mirrors a positive outlook for travel in 2025
Additionally, the new ITB Americas has been announced.
Eurowings with another strong annual result
Lufthansa Group's point-to-point business segment generated a profit of more than 200 million euros in 2024.
Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025
Thailand Targets High-Value, Sustainable Growth with Enhanced Infrastructure, Soft Power, and Year-Long Celebrations.
Emirates concludes high-impact presence at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run.
UN Tourism Opens Regional Office for the Americas in Rio
UN Tourism has officially inaugurated its Regional Office for the Americas in Rio de Janeiro.
Sail in 2025 and Save with Princess Cruises Voyages
As travelers set sail for spring break getaways, those looking ahead to summer and fall 2025 can lock in major savings now – up to 50% off – with Princess Cruises' latest sale.
Qatar Airways Launches Additional Flights to Facilitate Increased Travel Demand
Key destinations in Africa, Asia, Europe, the Middle East and beyond are being serviced with increased Qatar Airways’ flights this year.
RIU strengthens its commitment to marine conservation in the Maldives
RIU Hotels & Resorts has reaffirmed its commitment to sustainability in the Maldives by renewing its collaboration on the Blue Reef Reforest project for a further three years (until 2027) and launching a new alliance with the Maldives Whale Shark Res
Lufthansa Group increases proportion of women in management positions to over 25 percent
The Lufthansa Group achieved its target of 25 percent female managers in the first quarter of 2025.
RwandAir launches ‘RwandAir Holidays’ Booking Platform in partnership with HBX Group
RwandAir’s New All-in-One Booking Platform Will Elevate the Travel Experience with Seamless, Customisable Options to Build Your Complete Holiday Package in One Place.
TUI at ITB 2025: Awards, new leisure hotel and travel trends
With an impressive mix of tried-and-tested holiday classics, new hotel projects and innovative travel formats, TUI impressively demonstrated at ITB 2025 how tourism is evolving. The interest in high-quality holiday offers remains strong – the best
The Ritz-Carlton, Bali Voted as ‘Best Indonesia Resort’ in DestinAsian Readers' Choice Awards 2025
The Ritz-Carlton, Bali was voted the Best Indonesia Resort (Ranked No.1) in the 2025 DestinAsian Readers' Choice Awards. This prestigious recognition showcases the resort's dedication to outstanding service, world-class amenities, and an unforgettabl
IHG Hotels & Resorts signs first Vignette Collection in Berlin, Germany
Bristol Berlin, Vignette Collection will bring 303 rooms to IHG’s fast-growing luxury and lifestyle portfolio in 2025.
Hoiana Shores Golf Club Successfully Hosted the Prestigious Seventh WAAP Championship
The seventh Women's Amateur Asia-Pacific (WAAP) Championship concluded successfully at Hoiana Shores Golf Club, with Jeneath Wong from Malaysia claiming the title. Demonstrating skill and determination, the 20-year-old made history as the first Malay
Uzbekistan joins the International Code for the Protection of Tourists
Uzbekistan has become the 26th country to adhere to the International Code for the Protection of Tourists (ICPT).
Meliá Hotels International and Huawei Launch a Global Smart Hotel Showcase
At MWC Barcelona, Huawei and Meliá Hotels International Launched the Global Smart Hotel Showcase at Torre Melina Gran Meliá hotel, a high-end luxury brand of Meliá. This showcase fosters innovations in smart hotel network connectivity and infrastr
Turkish Airlines aims to integrate Africa with world
Türkiye’s flag carrier plans to bring larger prominence to Africa with widening flight network as per its 2033 Strategy to bridge Europe, US to region.
