Tourexpi
Thailand has officially launched the Maha Songkran
World Water Festival 2026 in Bangkok. Organised by the Tourism Authority of
Thailand, the event runs from 11 to 15 April at Benchakitti Park and combines
cultural heritage, music performances and traditional water celebrations. The
festival is one of the largest Songkran gatherings in the country and
reinforces Thailand’s efforts to present Songkran as a globally recognised
cultural celebration.
Opening ceremony and cultural symbolism
The opening ceremony on 11 April was attended by
Surasak Phancharoenworakul, Thailand’s Minister of Tourism and Sports, together
with representatives from public institutions and the private sector.
A highlight of the opening evening was the Maha
Songkran World Event parade on the main stage, presenting this year’s Songkran
deity, Nang Raksasdevi. The role was portrayed by Opal Suchata Chuangsri, Miss
World 2025.
Thapanee Kiatphaibool, Governor of the Tourism
Authority of Thailand, said: “Maha Songkran World Water Festival 2026 is a
celebration designed for everyone — across generations, regions and the world.
It brings together the very best of Thai culture and contemporary festivity,
reinforcing Songkran’s standing as a truly global festival. With UNESCO’s
recognition of Songkran in Thailand as an Intangible Cultural Heritage of
Humanity, we are proud to present an experience that is deeply rooted in
tradition and boldly modern, further establishing Thailand as a world-class
festival destination.”
Cultural zones showcase Thailand’s regional diversity
A central element of the festival is the “Songkran 5
Regions” zone, open daily from late morning to evening. The area presents
Thailand’s regional traditions through performances, local product exhibitions
and temple fair activities. Visitors can take part in customary Songkran
rituals such as building sand pagodas and bathing Buddha images.
The festival also includes areas designed specifically
for families and elderly visitors, ensuring accessibility for all generations.
More than 100 stalls offer Thai cuisine and locally produced goods.
Music, DJs and evening drone shows
Live music plays a major role throughout the five-day
celebration. Thai artists perform on the main stage each evening, presenting a
mix of contemporary and cultural shows. The programme features well-known
performers including Palmy, Bodyslam, Joey Boy, Ink Waruntorn and Getsunova.
In a separate zone dedicated to water play and
electronic music, DJs perform throughout the late afternoon and evening. The
festival day concludes with a large drone light show, where more than 1,200
drones illuminate the Bangkok skyline.
Safety and visitor access
Organisers emphasise that safety and visitor
management are key priorities. Public agencies, including the Tourist Police
Bureau, work together with event partners to provide security, crowd guidance
and visitor assistance throughout the festival area.
The Maha Songkran World Water Festival takes place at
Benchakitti Park in central Bangkok. Admission is free. Visitors are encouraged
to use public transport, with easy access from the BTS Asok station and the MRT
Queen Sirikit National Convention Centre station.
Image
Credit: © TAT
The most interesting news
Read the News

WTTC unveils seven principles to boost tourism investment
New framework aims to help destinations attract private capital and support sustainable long-term tourism growth
Read the News

The Dali EDITION opens in Southwest China
Marriott expands its luxury portfolio with a contemporary retreat overlooking Cangshan Mountain and Erhai Lake
Read the News

Radisson Collection to open landmark hotel in Frankfurt in 2027
Luxury property at FOUR Frankfurt will become the brand's second hotel in Germany
Read the News

Europe introduces emergency measures as heat wave intensifies
Authorities issue health warnings, impose restrictions and expand cooling measures as temperatures approach record June levels
Read the News

Ryanair launches record Summer 2026 schedule for Emilia-Romagna
Airline expands capacity following abolition of the €6.50 municipal passenger tax at three regional airports
Read the News

ITB Berlin 2027 launches new campaign: Travel & Tourism in Motion
The World’s Leading Travel Trade Show highlights the transformation of global tourism ahead of its 2027 edition
Read the News

Hilton Garden Inn expands in China with more than 2,000 new rooms
New hotel signings strengthen the brand's presence in major business centres and emerging leisure destinations
Read the News

TAT strengthens regional tourism cooperation at TTM+ 2026
Partner destinations from the Greater Mekong Subregion and Bhutan join Thailand to promote connected, quality-led travel experiences
Read the News

Sheraton Bali Kuta Resort launches Endless Summer Escape for families
New holiday package combines spacious accommodation, family activities and exclusive access to the "Stitch Endless Summer" experience
Read the News

TAT advances science-based surf therapy as a new wellness tourism concept
Pilot programme in Phang-nga combines international expertise with Thailand’s coastal strengths ahead of Thailand Health Excellence 2026
Read the News

Uber joins WTTC Executive Committee
Mobility platform strengthens its commitment to global travel and tourism through expanded industry collaboration
Read the News

TUI River Cruises unveils its largest-ever winter programme
Expanded 2027/28 season adds Rhine, Douro and solo cruises, with new itineraries and regional flight options
Read the News

Chris Nassetta explores Türkiye's culinary heritage at Hilton Istanbul Bosphorus
Latest episode of "Cooking with Chris" celebrates Turkish hospitality, Ottoman flavours and one of Hilton's landmark hotels
Read the News

IHG Hotels & Resorts recognised among the Middle East's leading employers
Hotel group earns top workplace rankings across seven markets in the 2026 Great Place to Work awards
Read the News

TAT and AirAsia MOVE launch three-year partnership to drive travel across Thailand
Joint initiative combines digital marketing, traveller insights and targeted campaigns to support destinations nationwide
Read the News

Four Seasons Hotel Tianjin launches 2026 Summer Exploration Program
Family package combines cultural discoveries, city experiences and themed accommodation in Tianjin
Read the News

Marella Cruises brings back Country Rhythms themed cruise for 2027
Adult-only country music sailings return after strong demand for the inaugural voyage
Read the News

Spanish Ministry launches innovation sandbox for tourism technology
New experimentation platform enables companies, universities and research centres to develop and test digital solutions before market deployment
Read the News

RIU marks 25 years in Jamaica with gala celebrating partnership and local talent
Prime Minister Andrew Holness joins anniversary event honouring employees and the hotel group's long-standing commitment to the destination
Read the News

Shanghai Summer to showcase four months of events and family experiences
International consumption season combines culture, sports, entertainment and tourism across the city
Read the News

Delta earns Civic 50 recognition for ninth consecutive year
Airline remains the only commercial carrier honoured in the 2026 ranking of leading corporate citizens
