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Hilton has announced a strategic agreement with Regenta Hotels Private Limited, owned by Royal Orchid Hotels Limited, to develop and open 125 Hampton by Hilton hotels across India. The partnership is designed to accelerate Hilton’s expansion in the upper-midscale segment and respond to the country’s rapidly growing domestic travel market.
The new hotels are expected to open progressively through 2035, primarily in western and southern regions including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana. The expansion will address the growing demand for branded accommodation in emerging cities and commercial centers across the country.
“India’s economic growth, expanding middle class and rapid infrastructure development are reshaping the country’s travel landscape, creating significant opportunities for our brands,” said Alan Watts, president Asia Pacific at Hilton. “Our new strategic partnership with the Regenta Hotels Group demonstrates our commitment to working with established local operators, enabling us to scale our franchise footprint rapidly while maintaining the strength and consistency of Hilton’s brands.”
Focus on fast-growing regional markets
Hilton’s strategy in India increasingly relies on partnerships with experienced local operators. This agreement marks the company’s third large-scale development partnership in the country and aims to accelerate hotel openings through standardized franchise arrangements across a large portfolio.
Western and southern Indian states account for a significant share of the country’s GDP and represent some of its most dynamic travel corridors. As infrastructure improves and domestic travel expands, demand for reliable branded accommodation is growing beyond the largest metropolitan areas.
“India remains a strategic long-term growth market for Hilton,” said Christian Charnaux, executive vice president and chief development officer at Hilton. “For owners, Hampton by Hilton delivers industry-leading returns through an efficient operating model and broad guest appeal. This agreement reinforces the global strength of the Hampton brand and our confidence in the long-term growth of India’s midmarket hospitality sector.”
Hampton brand tailored to Indian travelers
Hampton by Hilton is the company’s largest brand by number of hotels worldwide and operates in 46 countries. Known for its service concept called “Hamptonality,” the brand focuses on consistent quality, approachable design and reliable comfort for mid-market travelers.
Following consumer research in India, Hampton hotels in the country will adapt design, service and amenities to local preferences while maintaining the brand’s global standards.
“We are proud to partner with Hilton to scale Hampton by Hilton in India,” said Chander Baljee, founder chairman and managing director of Royal Orchid Group. “As domestic travel continues to grow and new economic centers emerge across the country, we see a significant opportunity to expand the Hampton by Hilton brand across cities in India.”
Arjun Baljee, president of Royal Orchid Hotels, added that the partnership represents a major milestone for the group. “Partnering with Hilton to bring 125 Hampton properties to life is a strategic leap in our 50-year journey. It complements our ethos of strengthening India’s mid-market hospitality segment with hotels that deliver value, service efficiency and thoughtful design while creating jobs in local communities.”
Hampton by Hilton hotels also participate in Hilton Honors, the company’s global loyalty program. Members who book directly through Hilton channels receive benefits such as flexible points redemption, exclusive discounts and digital services including mobile check-in, room selection and Digital Key.
Image Credit: © Hilton
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