Indian Travelers Increasingly Turn to AI for Trip Planning

International

Agoda report shows growing demand for AI-powered travel tools across every stage of the travel experience

Indian travelers are rapidly embracing artificial intelligence as part of their travel planning process, with new research from Agoda showing strong interest in AI-driven recommendations, itinerary creation, and travel assistance.

According to Agoda’s 2026 Travel Outlook Report, 68% of Indian travelers say they are likely to use AI for their next trip, while one in three respondents already use AI tools when planning travel. The findings point to a growing expectation that AI will play a role throughout the entire journey, from destination discovery to dining suggestions and budget management.

The report also highlights a generally positive attitude toward AI-generated recommendations. Nearly nine in ten respondents (88%) said they either trust or feel neutral about recommendations created by AI systems, including 53% who expressed clear trust.

Travelers expect AI support across the entire journey

The research suggests that Indian travelers are looking beyond basic search functions and increasingly expect AI to deliver more personalised and practical support.

When asked how they would use AI while planning trips, 38% of respondents pointed to recommendations for attractions and activities, while 37% said they would use AI to create personalised itineraries. Destination suggestions ranked next at 29%, followed by dining recommendations at 23% and budget management at 22%.

The findings indicate that AI is becoming integrated into every stage of travel planning rather than being treated as a standalone tool.

Agoda noted that this trend reflects India’s long-standing openness to digital travel technology. In Agoda’s 2025 Travel Trends survey, nine out of ten Indian travelers reported using travel apps to book trips, suggesting that AI adoption represents a natural continuation of existing digital behaviour.

AI-powered campaigns already shaping travel experiences

Agoda has previously explored AI-driven travel planning through its 2025 AI-powered Vacation Planner campaign. The campaign invited Indian travelers to answer questions about their travel preferences before generating customised itineraries and destination visuals.

Personalised recommendations were presented by Bollywood actor Ayushmann Khurrana, combining entertainment with AI-supported travel inspiration.

The company said the campaign reflected the growing demand for more intuitive and tailored travel planning experiences, a trend now reinforced by the latest survey results.

India emerging as a key AI travel market

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda, said Indian travelers are increasingly expecting AI to support every stage of travel planning.

“Indian travelers are showing a clear appetite for AI across every stage of trip planning, from discovering destinations to deciding what to eat and even budgeting,” he said.

“This is no longer an emerging trend but is fast becoming the baseline for how a well-planned trip comes together. At Agoda, we continue to offer a range of technology and innovations that make the entire trip planning experience more accessible, convenient, and personalized for every traveler.”

Agoda believes India is emerging as one of the most dynamic markets for AI adoption in travel, with travelers showing not only growing usage but also clear intent in how they want AI integrated into their journeys.

The platform currently offers access to more than six million holiday properties worldwide, over 130,000 flight routes, and more than 300,000 travel activities.