IHG launches new lifestyle brand Atwell in Greater China - Get updated on what's happening in tourism!

IHG Hotels & Resorts has debuted its new lifestyle brand, Atwell, with the official opening of Atwell Suites Shanghai Wuning. The launch marks the brand’s first property in Greater China, reflecting IHG’s confidence in the market and its strategy to diversify in the lifestyle travel segment.

Atwell is designed around the idea of “living comfort” combined with aesthetic style. The concept features open spaces, vibrant accents, curated artworks, and smart-home technology. Guests are invited to experience both the familiarity of home and the surprise of locally inspired design.

Highlights include multifunctional rooms with voice-activated controls, a Social Hub with fitness and leisure options, and the lifestyle boutique “Dialecte,” showcasing independent designers and sustainable products. Dining is centered on B.N.B Bistro, which creatively reinterprets baozi, noodles, and beer in a neighborhood-style setting.

The first property offers 174 guestrooms, blending warm residential touches with modern amenities. Public areas such as the streetside café terrace, boutique store, and Gym & Laundry create a balance of community, practicality, and style, enabling guests to connect with Shanghai’s cultural rhythm.

IHG sees Atwell as a growth driver in the selected service lifestyle segment, targeting younger consumers who seek individuality and quality. The model promises strong returns for owners, backed by IHG’s global distribution systems and the IHG One Rewards program with 145 million members.

As IHG celebrates 50 years in Greater China, Atwell’s debut underscores the Group’s commitment to innovation and its ambition to expand across tier-one and emerging cities. The brand aims to bring more “new territorial homes” to markets with high potential, blending global standards with local cultural inspiration.

Image Credit: © IHG Hotels & Resorts