IHG Hotels & Resorts accelerates voco expansion across Southern Europe - Get updated on what's happening in tourism!

IHG Hotels & Resorts (IHG) has announced the accelerated growth of its premium brand voco hotels with nine new signings and openings across Southern Europe. The expansion, adding more than 1,000 keys, strengthens IHG’s footprint in key markets including France, Italy, Portugal, Spain, and Türkiye.

Since its debut in 2018, voco has become IHG’s fastest-growing premium brand and recently celebrated the opening of its 100th hotel worldwide. Across Europe, the brand now includes 35 open and 22 pipeline properties, each distinguished by an inviting design, relaxed ambience, and the reliability of a global brand.

A flexible model driving rapid growth

The success of voco lies in its flexibility and conversion-friendly approach, offering owners a quick route to market with minimal upfront investment while benefiting from IHG’s powerful enterprise platform.

Eric Viale, Managing Director, Southern Europe, CIS & Georgia, IHG Hotels & Resorts, said:

“We are delighted to see voco continue its remarkable growth with nine new signings and openings in some of Southern Europe’s most dynamic destinations. Owners value voco’s ability to deliver faster returns and flexible design, while travellers are drawn to its warm, characterful style and premium comfort. With demand for upscale hospitality rising across Europe, voco is ideally positioned to meet that demand through its distinctive, laid-back spirit.”

A brand built on connection

Rooted in the Latin word meaning “to invite”, voco embodies warmth and connection. Every property balances the reliability of a trusted brand with a unique local personality, expressed through the brand’s three hallmarks: “Come on in”, “Me time”, and “voco life.”

New signings across Southern Europe

·         voco Parma & Congressi (Italy) – Opening in early 2026 in partnership with INC Hotels Group, this 166-room property will feature a wellness centre with outdoor pool, gym and sauna, as well as 850 m² of meeting space including an auditorium and ballroom.

·         voco The 7 – Lisbon (Portugal) – Marking voco’s debut in Portugal, this 71-room boutique hotel in the heart of Lisbon, developed with Blue Queen Hotels, will open in the first half of 2026.

·         voco Rome Villa Borghese (Italy) – Opening mid-2026 in partnership with the Violante family, this 154-room hotel is set near the historic Villa Borghese Gardens.

·         voco Valladolid City (Spain) – IHG’s first property in Valladolid, operated by Continuum Hotel Services for Proyectos Inmobiliarios Rusell S.L, will feature 80 rooms and an ideal city-centre location.

·         voco Nantes (France) – Set to open in December 2028 with Anolisa Group, this 127-room property will mark voco’s fifth French location, within walking distance of the train station and Cité des Congrès.

Recent and upcoming openings

·         voco Bilbao – City (Spain) – Recently opened in Bilbao’s lively Irala district, featuring 91 rooms and suites, a bar lounge, and a 24/7 fitness centre.

·         voco Antalya – Konyaaltı (Türkiye) – Opening soon as voco’s debut in Türkiye, offering 118 rooms near Konyaaltı Beach and the historic Kaleiçi Old Town.

·         voco Madrid – Las Tablas (Spain) – Launching in the coming weeks in Madrid’s business district, this 132-room property will feature a Mediterranean restaurant and cocktail bar.

·         voco Nola – Naples Vulcano Buono (Italy) – Opening imminently within the Renzo Piano–designed Vulcano Buono mall, offering 143 guestrooms with direct access to 150 retail and leisure outlets.

A growing global presence

With these additions, voco now boasts 107 open hotels and 102 in the pipeline across more than 40 countries, including key markets such as the United States, United Kingdom, Germany, and Australia – reinforcing its position as one of the fastest-expanding premium hotel brands in the world.

Image Credit: © IHG Hotels & Resorts