Tourexpi
Hilton is expanding its global presence this season with a series of new hotel openings and renovations across Europe, Asia and the Americas. From Mediterranean resorts to dynamic city destinations, the group is entering new markets while strengthening its footprint in established travel hubs.
A particular focus is on Greece, where Hilton plans to open four hotels this season in Athens, Corfu, Santorini and Crete. The expansion marks a significant milestone for the company in one of Europe’s most sought-after destinations. Over the past five years Hilton has grown its presence in Greece from a single property to more than 50 hotels, with a further 20 projects currently under development.
In Asia-Pacific the company is expanding its lifestyle portfolio with several new properties in Thailand, including the first Canopy by Hilton in the country. Additional brand debuts are planned in other regions, including Tapestry Collection by Hilton in Kenya, LXR Hotels & Resorts in India and Spark by Hilton in Saudi Arabia.
Major openings across key destinations
Among the most anticipated openings is Conrad Athens The Ilisian, scheduled for spring 2026. The luxury hotel will offer 307 rooms and suites, many with views of the Acropolis, Lycabettus Hill and the Aegean Sea. Guests will have access to an extensive wellness area of more than 2,000 square metres, including a longevity clinic, indoor and outdoor pools and a rooftop running track. Dining will be a central element of the property, with nine restaurants and bars including the revived Galaxy venue and the grand all-day brasserie Byzantino.
In Greece, Conrad Corfu will introduce a beachfront resort concept in the island’s southern region. The property will feature 136 rooms, suites and villas, many with private pools or jacuzzis. Guests will find curated wellness experiences, an outdoor cinema and family-oriented facilities set among olive and eucalyptus trees.
Another notable opening is Sandblu Santorini, part of LXR Hotels & Resorts. Located above the black-sand beach of Kamari, the 66-room retreat blends Cycladic architecture with contemporary design. Guests can enjoy several dining venues focusing on local cuisine and volcanic wines, as well as spa and wellness programs inspired by the island’s traditions.
New destinations and brand debuts worldwide
Hilton’s development pipeline also includes new hotels across several continents. In Africa, AVA Hotel Nairobi will mark the debut of the Tapestry Collection brand in Kenya. The property will feature 90 rooms along with a rooftop restaurant and bar, outdoor pool and meeting facilities.
In Japan, the Canopy by Hilton Okinawa Miyako Island Resort will open with 306 rooms and a lifestyle-focused concept including rooftop pool and bar, spa and family facilities. Meanwhile, Hilton Guangzhou Baiyun Airport will provide direct access to the future Terminal 3 of Guangzhou Baiyun International Airport, offering 238 rooms and extensive meeting facilities within a major transport hub.
In Europe, Palacio Bellas Artes San Sebastian, Curio Collection by Hilton will transform a historic 1914 cinema building into a boutique hotel with 81 rooms in the heart of the Basque city. In Portugal, Casa de Sada Algarve Beach Resort, Curio Collection by Hilton will reopen as a fully redesigned beachfront resort with 183 rooms overlooking the Atlantic Ocean.
Additional openings planned for 2026 include hotels in Yokohama, Bangkok, Chiang Rai and Koh Samui in Asia, as well as new properties in London, San Diego and Guadalajara.
Renovations and brand transformations
Alongside new developments, Hilton is also investing in renovations and brand transformations. One prominent example is the Diplomat Beach Resort in Florida, which will reopen as Signia by Hilton Diplomat Beach Resort following a comprehensive redesign.
In Istanbul, the historic Hilton Istanbul Bosphorus—one of the city’s most iconic hotels since 1955—is preparing to unveil a major renovation along with new dining concepts designed to refresh the landmark property.
As travelers increasingly seek new destinations and experiences, Hilton continues to expand its portfolio while introducing new brands and concepts across the global hospitality market.
Image Credit: Waldorf Astoria Residences Costa Rica © Hilton
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