Tourexpi
Henan unveils global digital tourism platform at Expo 2025 Osaka
On
August 21, the Henan Provincial Department of Culture and Tourism launched its
new digital tourism platform, Journey of Civilization Light, during Expo 2025
Osaka. The initiative marks a significant milestone in promoting Henan’s
cultural heritage and enhancing international tourism ties.
As
part of Henan Week at the Expo, more than a thousand brochures and themed
giveaways were distributed through interactive activities that captured
visitors’ attention. The platform itself offers an immersive digital showcase
of Henan’s ancient culture, historical landmarks, and scenic landscapes, making
the province’s attractions more accessible to global audiences.
Complementing
the digital rollout, on-site promotions were held in Tokyo with leading travel
agencies, while the online campaign generated over 10,000 views. These combined
efforts connected directly with potential travelers and sparked strong interest
in Henan within the Japanese market.
Strategic
partnerships with agencies in Osaka, Tokyo, and other major Japanese cities
further extended the campaign’s reach. Leveraging the visibility of Expo 2025
and widespread media coverage, Henan strengthened awareness of its “Where China
Began” identity and the Laojia Henan brand. The initiative not only expanded
Henan’s global profile but also laid the groundwork for continued growth in
inbound tourism.
Image
Credit: © Henan Provincial Department of Culture and Tourism
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