Fairfield by Marriott marks milestone with 150 hotels open and in pipeline across Greater China

International

The brand’s strong momentum reflects rising demand for select service hotels, with rapid expansion into business and leisure destinations.

Marriott International announced that Fairfield by Marriott has reached 150 combined open and pipeline hotels in Greater China, highlighting its role as one of the region’s fastest-growing select service brands. The announcement came during “The Beauty of Simplicity – Fairfield by Marriott Fireside Chat” in Hangzhou, attended by David Marriott, Chairman of the Board, Marriott International, and Yibing Mao, President, Greater China, Marriott International.

Reflecting on the brand’s journey since its 2017 debut in Greater China, the two leaders emphasized its expansion to more than 50 destinations and the new momentum fueled by product enhancements designed specifically for the region. These enhancements center around three signature spaces: The Fairfield Living Room, The Fairfield Restaurant, and Guest Rooms.

Voices from Marriott

“Fairfield by Marriott’s expansion in Greater China marks an exciting new chapter for the brand, and I am pleased to join in celebrating this milestone,” said David Marriott. “What started with inspiration from our family’s Fairfield Farm has grown into one of Marriott’s largest and most trusted brands. I’m extremely proud of the teams who continue to deliver exceptional hospitality across Greater China and around the world.”

“Since entering Greater China eight years ago, Fairfield has unlocked new opportunities for growth—bringing the ‘Beauty of Simplicity’ to more destinations and more guests across the region,” added Yibing Mao. “With localized product enhancements, Fairfield continues to drive fresh momentum in the select service segment.”

Rapid expansion in key markets

Fairfield by Marriott has grown by more than 50% in just over a year, moving from its 50th hotel opening in 2024 to 150 hotels open or in the pipeline today. More than 50 additional hotels are expected to open within the next two years, including projects in Shanghai’s Xuhui District, Beijing Capital Airport, and Shenzhen’s Qianhai area.

In the first seven months of 2025 alone, newly signed projects increased 75% year-over-year. The brand is also expanding into high-demand leisure and business destinations such as Yangshuo (Guangxi), Xinzhou (Shanxi), and Qiandao Lake (Hangzhou), bringing its comfortable and accessible stay experience to a wider audience.

Product upgrades for Greater China

To support this growth, Fairfield recently introduced a regional product upgrade with a refreshed Chinese brand name endorsed by “by Marriott,” a redesigned guest experience, and enhanced construction and operating models for owners. The new design emphasizes “The Beauty of Simplicity,” while addressing four essential travel needs: working, sleeping, bathing, and service.

Global footprint

Fairfield by Marriott is Marriott’s largest brand worldwide, with more than 1,350 open hotels in 20 countries and territories, and 460 additional hotels in the pipeline. Guided by its heritage of trusted service and inspired by the Marriott family’s Fairfield Farm, the brand continues to deliver warm hospitality to travelers around the globe.

For more information, visit marriott.com.cn/brands/fairfield.mi.