An Icon Reborn: W Hotels Unveils Transformation of W New York – Union Square - Get updated on what's happening in tourism!

An Icon Reborn: W Hotels Unveils Transformation of W New York – Union Square

International

An Icon Reborn: W Hotels Unveils Transformation of W New York – Union Square

W Hotels, part of Marriott Bonvoy, has completed a $100 million transformation of its global flagship, W New York – Union Square

The reimagined 256-room property reclaims its role as a cultural landmark in the city where the brand was born more than two decades ago.

Design Rooted in New York

Led by Rockwell Group, the redesign draws inspiration from Union Square Park and the building’s Beaux-Arts heritage. The Living Room – W’s signature take on the hotel lobby – showcases soaring ceilings and ornate details, evolving from a daytime café into a vibrant cocktail space with curated cultural programming.

Guest Rooms and Experiences

Rooms reflect the seasonal colors of Union Square with bold design touches, W’s signature beds, and modern amenities. The Penthouse Suite offers 1,215 square feet of panoramic city views. Dining highlights include Seahorse, a new seafood brasserie by John McDonald and Chef John Villa, blending coastal flavors with New York flair.

Rooftop, Wellness, and Events

Union Square’s only rooftop bar debuts with sweeping skyline views and an art-inspired atmosphere. A reimagined FIT Studio introduces the brand’s first in-hotel Peloton space, while meeting rooms overlooking Union Square provide versatile venues for creative gatherings.

“This flagship reinvention is about more than design – it’s about breathing new life into a historic landmark and creating moments that resonate with every guest,” says Christina Poon, General Manager.

The relaunch of W New York – Union Square is part of W Hotels’ global evolution, with 80% of the portfolio set to be transformed by 2028.