Alila launches ‘A World Awaits’ campaign with immersive Alila Moments experiences

International

Hyatt’s luxury brand unveils its first global campaign in five years, highlighting new connection-driven, transformative journeys

Hyatt Hotels Corporation (NYSE: H) today announced that Alila, part of Hyatt’s Luxury Portfolio, is inviting travelers to embrace the luxury of wonder through the launch of its new global creative campaign, A World Awaits. The campaign also debuts Alila Moments – a curated collection of immersive guest experiences centered on culture, community, nature, creativity, and wellness.

Exploring the world within and without

A World Awaits underscores Alila’s belief that while travel takes us to new places, the most powerful journeys also turn inward. Through striking imagery of Alila’s destinations paired with intimate guest experiences of mindfulness and discovery, the campaign emphasizes the emotional reasons behind exploration.

Introducing Alila Moments

Alila Moments will be offered across the brand’s global portfolio, creating one-of-a-kind opportunities for guests to engage deeply with local traditions and environments. Signature experiences include:

· Alila Ventana Big Sur, California | Coldstream Bliss: A guided hike through Redwoods, breathwork rituals, and a river cold plunge.

· Alila Fort Bishangarh, India | Back to the Roots: A day with artisans in Shahpura creating pottery and bangles, followed by a traditional Ayurvedic massage.

· Alila Villas Uluwatu, Bali | The Spiritual Essence of Bali: Sacred cleansing, temple rituals, crafts, cuisine, and a sunset Kecak performance.

· Alila Hinu Bay, Oman | Sacred Resin: A frankincense-inspired wellness ritual, dinner, and storytelling with a local expert.

· Alila Shanghai, Greater China | The Fragrant Path: A guided exploration of Chinese incense traditions, blending personal scents for meditation and memory.

Commitment to wonder and connection

“A World Awaits is a pivotal campaign for the Alila brand, reinforcing its commitment to the luxury traveler who cherishes every step they take, values moments of wonder, and cares for the planet as much as for themselves,” said Katie Johnson, Vice President, Global Brand Leader, Luxury Portfolio, Hyatt. “From cultural and environmental immersion to holistic wellbeing, this campaign allows guests to embrace the worlds of tradition, nature, and spirituality that await them at every destination.”

Expanding global footprint

Currently present in 18 destinations across Indonesia, Maldives, Oman, India, China, Malaysia, and California, the Alila brand brings A World Awaits to life at each property. The newest addition, Alila Dong’ao Island Zhuhai, has opened as a clifftop all-suite resort on Dong’ao Island in Zhuhai. Looking ahead, Alila Mayakoba in Mexico will debut in late 2025 as the brand’s first property in Latin America.

For more information, visit www.alilahotels.com.