Tourexpi
The unveiling marks a significant milestone in Alaska’s transformation into the West Coast’s global carrier and Seattle’s new leader in international travel — one that now connects guests to over 900 worldwide destinations through the oneworld® alliance.
Designed for long-haul travelers while delivering Alaska’s signature West Coast warmth and hospitality, the airline’s new International Business Class on brand-new Boeing 787-9 Dreamliners offers:
Fully lie-flat suites with privacy doors, direct aisle access and spacious lounge-style seating that converts into a true flat bed.
Modern cabin design
Modern cabin design featuring 18” HD entertainment screens, over 1500 movies and TV shows, noise-reducing headsets, personal power outlets and wireless charging.
Elevated restaurant-quality dining delivers a multi-course culinary journey before guests even reach their destination. Each menu celebrates the flavors of the West Coast and the global destinations Alaska serves.
The experience begins with a sophisticated welcome service featuring a cheese and charcuterie board — a refined interpretation of Alaska’s iconic Signature Fruit & Cheese Platter — paired with an expanded selection of wines from the West Coast and regions in Europe such as Stag’s Leap, including Roederer Champagne, handcrafted cocktails, West Coast craft beer, mineral water and freshly brewed Stumptown coffee.
The meal continues with an appetizer course followed by a personalized main dining experience with up to six entrée choices tailored to each route. Options may include roasted chicken with pasta carbonara on flights to Rome and Gochujang chicken with traditional banchan en route to Incheon. Guests may also select Alaska’s Chef’s (Tray) Table entrée, developed in partnership with award-winning Seattle chef Brady Ishiwata Williams, featuring his signature short rib sourced from Klingemann Farms. Meals can be conveniently selected in advance through Alaska’s industry-leading pre-order feature in the airline’s app.
Following the entrée service, guests are invited to enjoy Alaska’s new dessert cart, showcasing a customizable Salt & Straw sundae service alongside other artisanal desserts.
Prior to arrival, guests will be treated to a refreshing pre-arrival beverage, paired with a destination-inspired meal, such as a classic full English breakfast on flights to London.
Premium bedding and travel amenity kits will include luxury bedding designed in collaboration with Pacific Northwest icon Filson. International Business Class amenities include a plush mattress pad, soft sleeping pillow, lumbar/lounging pillow and oversized duvet — plus a collectible travel amenity bag in two West Coast-inspired Filson colors, created exclusively for Alaska Airlines. Each kit includes premium Salt & Stone skincare products and other travel essentials. Guests will also receive a custom reusable water bottle developed in partnership with PATH Water.
Premium Lounge access across Alaska’s network of lounges, featuring welcoming spaces designed for comfort, seasonal dishes made with fresh, high-quality ingredients, a premium bar program and a full barista bar. International Business Class guests also enjoy access to oneworld partner lounges worldwide. Plus, oneworld Emerald members receive entry to First Class lounges – regardless of class of travel – a level of benefits only the oneworld alliance extends to its top-tier members.
Coming soon: Starlink, the fastest Wi Fi in the sky
Coming soon: Starlink, the fastest Wi Fi in the sky, is scheduled to be installed on Alaska’s 787-9 Dreamliners this fall. Starlink is already available on select aircraft across Alaska’s fleet, delivering gate-to-gate connectivity. Starting in May, guests flying on any Starlink-enabled Alaska aircraft will need to sign in using their Atmos™ Rewards number to enjoy the full experience. Signing up is fast and easy. And thanks to Alaska’s partnership with T-Mobile, guests will enjoy Starlink completely free.
We set out to design a Business Class experience that is both sophisticated and authentically Alaska: premium, comfortable and thoughtfully created for our guests. When we debut our new product this spring, it will raise the bar and redefine long-haul travel, while continuing to deliver the remarkable care that sets Alaska apart on the global stage.”
No matter where guests sit, Alaska designs every cabin experience with comfort and care. Guests across both International Premium Class and Main Cabin will enjoy complimentary meals and a plush Filson blanket and pillow to rest and relax throughout the journey. Alaska’s International Premium Class offers four extra inches of legroom, power outlets, 12-inch HD screens, complimentary alcoholic beverages, plus a thoughtfully curated amenity kit by Filson.
The new product and experience coincide with the expansion of Alaska’s international network to Europe, beginning with nonstop service from Seattle to Rome, and will also be offered on flights from Seattle to Seoul starting in April and Tokyo this fall. Clocking in at just over 7 hours of flight time, service to Reykjavík’s Keflavík International Airport will be operated on a 737 MAX 8 and feature its own upgraded premium experience designed to bring comfort and care to the unique needs of that route.
Alaska’s new service from Seattle to Rome begins April 28, followed by London on May 21 and Reykjavík, Iceland on May 28. Tickets are available now at alaskaair.com.
Picture Credit: © Alaska Airlines
The most interesting news
Read the News

SWISS expands India network with new nonstop Bengaluru–Zurich service
Swiss International Air Lines is pleased to announce the launch of new nonstop flights between Bengaluru and Zurich, further enhancing connectivity between Switzerland and India’s leading technology and innovation hub.
Read the News

Qatar Airways and Philippine Airlines strengthen partnership
Starting 1 June 2026, Philippine Airlines will place its (PR) code on Qatar Airways flights from Manila, Cebu, Clark, and Davao to Doha, and connect to over 20 major European cities, including Paris, Rome, and Frankfurt via Hamad International Airpor
Read the News

Radisson Hotel Group expands its footprint in Dubai
Radisson Blu Hotel, Dubai Barsha Heights is a 537-room five-star city hotel in Dubai, United Arab Emirates, affiliated with Radisson Blu, part of Radisson Hotel Group.
Read the News

TAT and Warner Music Japan bring Thailand’s spirit to life
Music-led collaboration showcases Bangkok’s everyday charm while connecting Thailand’s relaxed optimism with younger global audiences
Read the News

Global Travel & Tourism to outpace wider economy by 1.5 times
Global Travel & Tourism is forecast to continue outpacing wider economic growth in 2026, with the sector expected to contribute $12TN to the world economy, accounting for 9.9% of global GDP, according to new data from the World Travel & Tourism Counc
Read the News

Nayarit's jungle coast redefines luxury travel
In the state of Nayarit, the jungle-meets-ocean landscape is emerging as one of the most compelling frontiers in high-end travel—now supported by a new era of seamless access.
Read the News

Hilton signs Hilton Garden Inn in Busan, South Korea
Hilton (NYSE: HLT) announced the signing of a franchise agreement with MS&C Co., Ltd. to open Hilton Garden Inn Busan Gijang in 2028. Located in Gijang, Busan, the hotel is planned to be part of a larger mixed-use development project.
Read the News

Etihad Airways makes Eid al-Adha and Summer Travel easier
Etihad Airways is preparing for a busy Eid al-Adha and summer travel season, with strong demand expected across its expanding global network.
Read the News

Six Senses Joins the UNEP and UN Tourism Recipe of Change
A living expression of the brand’s sustainable ethos and Eat With Six Senses philosophy
Read the News

To Belize in the off-season with Alaska Airlines
Why this is the best choice explains Ali Wunderman
Read the News

Emirates taps GE Aerospace for repair capabilities
The agreement will support the expansion of the Emirates Engine Maintenance Centre (EEMC)
Read the News

Closing the gender gap requires tackling structural barriers, improving access to opportunities, and sustained commitment
Women do most of the work in tourism, yet they remain underrepresented in leadership
Read the News

Tripmasters expands with new experience-focused vacation packages
New curated travel collections respond to growing demand for slower, experience-driven vacations with fewer hotel changes and deeper destination immersion
Read the News

Marriott International expands portfolio in Peru through landmark conversions
The two properties in Lima are set to officially join The Ritz‑Carlton and JW Marriott brand portfolios in 2028, reflecting the city’s rise as a leading global luxury destination.
Read the News

TUI launches TUI Smiles Rewards Club
TUI has launched TUI Smiles Rewards Club, the company’s first-ever global loyalty programme, enabling customers to collect Smiles across TUI's portfolio – from flights and hotels to packages, cruises, and experiences.
Read the News

As Americans hit the road during the country’s 250th anniversary, Hilton is celebrating all summer long.
Next week, Hilton is kicking off Hilton Honors America Experiences with a dozen unexpected and unforgettable road trip experiences for only 250 Hilton Honors Points per trip, Hampton by Hilton stays and gas included.
Read the News

Lufthansa Group expands climate protection portfolio
The Lufthansa Group has reshaped its portfolio of climate protection projects and is placing a stronger emphasis on technology-based solutions
Read the News

Enhanced opportunities for British Airways American Express® cardmembers
British Airways American Express® Cardmembers who book with British Airways Holidays using Avios (as a full or part payment), can now redeem their Companion Voucher to receive 25% of these Avios back.
Read the News

In Spain, the year starts with more people employed in the tourism sector
In the first quarter of 2026, there were 146,631 more employees in tourism-related activities than in the same period of 2025.
Read the News

Eurowings expands its Berlin base
Growth to eleven aircraft strengthens the Lufthansa Group’s market leadership and long-term strategy in Germany’s capital city

