Tourexpi
The unveiling marks a significant milestone in Alaska’s transformation into the West Coast’s global carrier and Seattle’s new leader in international travel — one that now connects guests to over 900 worldwide destinations through the oneworld® alliance.
Designed for long-haul travelers while delivering Alaska’s signature West Coast warmth and hospitality, the airline’s new International Business Class on brand-new Boeing 787-9 Dreamliners offers:
Fully lie-flat suites with privacy doors, direct aisle access and spacious lounge-style seating that converts into a true flat bed.
Modern cabin design
Modern cabin design featuring 18” HD entertainment screens, over 1500 movies and TV shows, noise-reducing headsets, personal power outlets and wireless charging.
Elevated restaurant-quality dining delivers a multi-course culinary journey before guests even reach their destination. Each menu celebrates the flavors of the West Coast and the global destinations Alaska serves.
The experience begins with a sophisticated welcome service featuring a cheese and charcuterie board — a refined interpretation of Alaska’s iconic Signature Fruit & Cheese Platter — paired with an expanded selection of wines from the West Coast and regions in Europe such as Stag’s Leap, including Roederer Champagne, handcrafted cocktails, West Coast craft beer, mineral water and freshly brewed Stumptown coffee.
The meal continues with an appetizer course followed by a personalized main dining experience with up to six entrée choices tailored to each route. Options may include roasted chicken with pasta carbonara on flights to Rome and Gochujang chicken with traditional banchan en route to Incheon. Guests may also select Alaska’s Chef’s (Tray) Table entrée, developed in partnership with award-winning Seattle chef Brady Ishiwata Williams, featuring his signature short rib sourced from Klingemann Farms. Meals can be conveniently selected in advance through Alaska’s industry-leading pre-order feature in the airline’s app.
Following the entrée service, guests are invited to enjoy Alaska’s new dessert cart, showcasing a customizable Salt & Straw sundae service alongside other artisanal desserts.
Prior to arrival, guests will be treated to a refreshing pre-arrival beverage, paired with a destination-inspired meal, such as a classic full English breakfast on flights to London.
Premium bedding and travel amenity kits will include luxury bedding designed in collaboration with Pacific Northwest icon Filson. International Business Class amenities include a plush mattress pad, soft sleeping pillow, lumbar/lounging pillow and oversized duvet — plus a collectible travel amenity bag in two West Coast-inspired Filson colors, created exclusively for Alaska Airlines. Each kit includes premium Salt & Stone skincare products and other travel essentials. Guests will also receive a custom reusable water bottle developed in partnership with PATH Water.
Premium Lounge access across Alaska’s network of lounges, featuring welcoming spaces designed for comfort, seasonal dishes made with fresh, high-quality ingredients, a premium bar program and a full barista bar. International Business Class guests also enjoy access to oneworld partner lounges worldwide. Plus, oneworld Emerald members receive entry to First Class lounges – regardless of class of travel – a level of benefits only the oneworld alliance extends to its top-tier members.
Coming soon: Starlink, the fastest Wi Fi in the sky
Coming soon: Starlink, the fastest Wi Fi in the sky, is scheduled to be installed on Alaska’s 787-9 Dreamliners this fall. Starlink is already available on select aircraft across Alaska’s fleet, delivering gate-to-gate connectivity. Starting in May, guests flying on any Starlink-enabled Alaska aircraft will need to sign in using their Atmos™ Rewards number to enjoy the full experience. Signing up is fast and easy. And thanks to Alaska’s partnership with T-Mobile, guests will enjoy Starlink completely free.
We set out to design a Business Class experience that is both sophisticated and authentically Alaska: premium, comfortable and thoughtfully created for our guests. When we debut our new product this spring, it will raise the bar and redefine long-haul travel, while continuing to deliver the remarkable care that sets Alaska apart on the global stage.”
No matter where guests sit, Alaska designs every cabin experience with comfort and care. Guests across both International Premium Class and Main Cabin will enjoy complimentary meals and a plush Filson blanket and pillow to rest and relax throughout the journey. Alaska’s International Premium Class offers four extra inches of legroom, power outlets, 12-inch HD screens, complimentary alcoholic beverages, plus a thoughtfully curated amenity kit by Filson.
The new product and experience coincide with the expansion of Alaska’s international network to Europe, beginning with nonstop service from Seattle to Rome, and will also be offered on flights from Seattle to Seoul starting in April and Tokyo this fall. Clocking in at just over 7 hours of flight time, service to Reykjavík’s Keflavík International Airport will be operated on a 737 MAX 8 and feature its own upgraded premium experience designed to bring comfort and care to the unique needs of that route.
Alaska’s new service from Seattle to Rome begins April 28, followed by London on May 21 and Reykjavík, Iceland on May 28. Tickets are available now at alaskaair.com.
Picture Credit: © Alaska Airlines
The most interesting news
Read the News

Condor to resume Frankfurt–Windhoek flights in summer 2027
Airline returns to Namibia with three weekly services after several years' absence
Read the News

Europe introduces emergency measures as heat wave intensifies
Authorities issue health warnings, impose restrictions and expand cooling measures as temperatures approach record June levels
Read the News

Hilton Garden Inn expands in China with more than 2,000 new rooms
New hotel signings strengthen the brand's presence in major business centres and emerging leisure destinations
Read the News

ITB Berlin 2027 launches new campaign: Travel & Tourism in Motion
The World’s Leading Travel Trade Show highlights the transformation of global tourism ahead of its 2027 edition
Read the News

TAT advances science-based surf therapy as a new wellness tourism concept
Pilot programme in Phang-nga combines international expertise with Thailand’s coastal strengths ahead of Thailand Health Excellence 2026
Read the News

Uber joins WTTC Executive Committee
Mobility platform strengthens its commitment to global travel and tourism through expanded industry collaboration
Read the News

TUI River Cruises unveils its largest-ever winter programme
Expanded 2027/28 season adds Rhine, Douro and solo cruises, with new itineraries and regional flight options
Read the News

Chris Nassetta explores Türkiye's culinary heritage at Hilton Istanbul Bosphorus
Latest episode of "Cooking with Chris" celebrates Turkish hospitality, Ottoman flavours and one of Hilton's landmark hotels
Read the News

IHG Hotels & Resorts recognised among the Middle East's leading employers
Hotel group earns top workplace rankings across seven markets in the 2026 Great Place to Work awards
Read the News

TAT and AirAsia MOVE launch three-year partnership to drive travel across Thailand
Joint initiative combines digital marketing, traveller insights and targeted campaigns to support destinations nationwide
Read the News

Asiana Airlines to leave Star Alliance in December 2026
Alliance confirms customer benefits will remain in place during the transition as 14 member airlines continue serving Seoul
Read the News

Four Seasons Hotel Tianjin launches 2026 Summer Exploration Program
Family package combines cultural discoveries, city experiences and themed accommodation in Tianjin
Read the News

Eurowings expands winter network as last-minute bookings surge
New routes, strong holiday demand and a refreshed brand identity shape the airline's latest business update
Read the News

Marella Cruises brings back Country Rhythms themed cruise for 2027
Adult-only country music sailings return after strong demand for the inaugural voyage
Read the News

Spanish Ministry launches innovation sandbox for tourism technology
New experimentation platform enables companies, universities and research centres to develop and test digital solutions before market deployment
Read the News

RIU marks 25 years in Jamaica with gala celebrating partnership and local talent
Prime Minister Andrew Holness joins anniversary event honouring employees and the hotel group's long-standing commitment to the destination
Read the News

Shanghai Summer to showcase four months of events and family experiences
International consumption season combines culture, sports, entertainment and tourism across the city
Read the News

Tourism employment in Spain surpasses 3 million workers after strong growth in May
Industry adds nearly 88,000 jobs year-on-year, with employment rising across all Autonomous Communities
Read the News

Delta earns Civic 50 recognition for ninth consecutive year
Airline remains the only commercial carrier honoured in the 2026 ranking of leading corporate citizens
Read the News

Delta celebrates 20 years of connecting Ecuador with its global network
Quito–Atlanta route strengthens tourism, trade and international connectivity through Delta and LATAM
Read the News

Lazenby Preserve introduces nature-focused residential community in Kentucky
New development near Red River Gorge combines private home sites with extensive protected recreational land
