Agoda Reports Strong Growth in Pet-Friendly Travel Across Asia-Pacific

International

South Korea, Thailand, and India show the highest surge in searches for pet-inclusive stays

The digital travel platform Agoda has observed a significant rise in searches for pet-friendly accommodations across the Asia-Pacific region, signaling new opportunities for hotels and short-stay providers. According to Agoda’s latest data, Thailand leads the trend, followed by South Korea and Taiwan.

In addition to being among the top-searched destinations, travelers from these markets are increasingly seeking pet-friendly stays. South Korea recorded a 15% year-on-year increase in related searches, underscoring the growing enthusiasm for pet-inclusive travel.

Millennials and Gen Z driving the trend

Citing research from Allied Market Research, Agoda notes that millennials and Gen Z are at the forefront of this shift. Embracing pet parenthood as part of their lifestyle, they actively look for destinations that welcome their animal companions. Agoda’s internal data reflects this momentum: the number of pet-friendly accommodations has nearly doubled in key markets such as South Korea (+102%), Thailand (+92%), and India (+87%).

“Pet-friendly travel is becoming an aspirational goal for younger travelers across Asia,” said Andrew Smith, Senior Vice President of Supply at Agoda. “People are increasingly prioritizing the comfort of their pets when planning trips. This gives accommodation providers a real opportunity to adapt and differentiate. Those investing in pet-friendly amenities and experiences will be best positioned to build loyalty and thrive in an evolving hospitality market.”

New opportunities for hotels and destinations

As destinations such as Thailand attract pet travelers from neighboring markets, hotels have a chance to tailor their offerings to meet these guests’ expectations. In South Korea, for example, the Korea Tourism Organization (KTO) promotes pet-inclusive travel through guidelines and destination tips that help integrate pets into every stage of the journey.

Hotels and hosts can take inspiration from these markets by partnering with local veterinarians, pet boutiques, or trainers, offering curated meal options, or highlighting nearby pet cafés and walking areas. Featuring such experiences on social media can also help reach millennial and Gen Z audiences, who often share their trips online.

A growing market with lasting potential

As pet travel continues to expand across the Asia-Pacific region, Agoda remains committed to supporting accommodation partners with data-driven insights and solutions. Providers who embrace this growing trend stand to gain a competitive advantage and create memorable, inclusive experiences for guests and their pets.