Tourexpi
Petra
Hedorfer, Chief Executive Officer of the GNTB, said:
“Germany
remains an attractive destination in an international comparison. This is
confirmed by a consumer survey we commissioned in early August across twelve
source markets, which found that 54.6 per cent still intend to travel to
Germany within the next six months.”
According
to the Federal Statistical Office, international overnight stays in June 2025
totalled 7.6 million – down 12.7% year-on-year. This decline is largely due to
the record figures in June 2024 during the UEFA European Football Championship.
Over the first half of 2025, there were 36.4 million overnight stays by
international visitors, a 3.2% drop compared to the same period last year.
Excluding the “UEFA EURO effect,” this represents a 4.0% increase versus the
first half of 2023.
Data
from MKG Consulting confirm the EURO effect in the hotel sector: in June 2025,
occupancy rates were 5.5 percentage points lower than a year earlier. For the
first half of the year as a whole, occupancy averaged around 65%, roughly
matching 2024 levels, with a slight shift towards higher hotel categories.
International
air arrivals also declined slightly – by 4.2% year-on-year at the end of June
2025 – according to Forward Keys. This is partly due to flight capacities to
and from Germany, which remain 20% below pre-pandemic levels. Industry
associations point to higher air traffic control fees and Germany’s air
passenger tax as factors slowing recovery compared with other European
destinations.
The
European Travel Commission (ETC) offers a more optimistic outlook for the
second half of the year. Its Monitoring Sentiment for Intra-European Travel
(MSIET) survey from May 2025 shows that 77.2% of Europeans plan to travel
between June and November – five percentage points more than in the spring
survey. There is also a growing preference for late summer travel: while in
2024, 39% of respondents planned their summer holidays for August or September,
this year the figure is 47%.
Germany
ranks among the top five European destinations for summer 2025, alongside
Spain, Italy, Greece, and France. According to MSIET, the most important
factors influencing Europeans’ choice of destination are safety, stable
weather, and competitive pricing. The positive trends towards higher travel
spending and slightly longer stays, noted in the previous survey, remain
unchanged.
Image
Credit: © Tourexpi
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