IHG and SEDCO Capital sign Hotel Indigo Grand Square Jeddah

International

New 150-key lifestyle hotel anchors Jeddah’s upcoming Grand Square development with design-led, neighbourhood-inspired hospitality

IHG Hotels & Resorts has signed a management agreement with an investment fund managed by SEDCO Capital to launch Hotel Indigo Grand Square Jeddah. The 150-key property marks the first collaboration between the global hotel group and the Saudi real estate investment fund and will serve as a central element of the new Grand Square mixed-use development on King Abdulaziz Road.

A flagship lifestyle addition to Jeddah

Developed through a strategic partnership between Ajdan Real Estate Development Company, MASIC Investment Company, and SEDCO Capital, Grand Square integrates hospitality, retail, and office space in one urban destination. Within this setting, Hotel Indigo Grand Square Jeddah will showcase the brand’s hallmark approach: a design narrative rooted in the neighbourhood’s character, culture, and energy.

Guests can expect thoughtfully crafted rooms, high-end amenities, and an atmosphere that blends creativity with comfort, offering a stay that is both contemporary and locally grounded.

Strengthening Jeddah’s lifestyle hospitality landscape

Haitham Mattar, Managing Director, IHG Hotels & Resorts, India, Middle East & Africa, said:

“Lifestyle travel is becoming increasingly sought-after in the Kingdom, and we are looking forward to introducing another Hotel Indigo property in Jeddah as part of our expanding lifestyle portfolio. This signing not only strengthens our footprint in one of the country’s most dynamic cities but also supports Saudi Arabia’s broader ambitions to diversify its tourism and hospitality offering.”

He continued:

“Hotel Indigo is a brand built on storytelling and local immersion – ideally suited to a destination like Jeddah, where rich culture and creativity intersect. This property is as unique as the neighbourhood it is part of, and we are excited to bring it to life.”

A development aligned with Vision 2030

Mr. Abdulwahhab Abed, CEO of SEDCO Capital, noted:

“This agreement reflects SEDCO Capital’s strategic direction to develop high-quality real estate assets that contribute to the Kingdom’s urban and economic development. Hotel Indigo Grand Square Jeddah represents a pivotal step within an integrated urban project designed to serve the community and deliver added value to the real estate sector.”

The project aims to reinforce Jeddah’s reputation as a leading urban and tourism hub and aligns with the goals of Saudi Vision 2030.

IHG’s growing presence in Saudi Arabia

IHG currently operates 46 hotels across six brands in the Kingdom — InterContinental, Crowne Plaza, Holiday Inn, Staybridge Suites, voco, and Hotel Indigo — with 60 more properties scheduled to open within the next three to five years.