Tourexpi
This collaboration aims to bring forth the wonders
of Germany's winter season to the MENA audience and encourage
travellers to explore its enchanting destinations.
In 2023, Wego observed an impressive influx of
travel interest from the MENA region to Germany, with approximately 1.5
million searches registered. The surge in travel searches is a testament to the
popularity of Germany as a travel destination among individuals from
the Middle East and North Africa.
The campaign is designed to inspire travellers to
embrace the magic of Germany's winter season, underscoring the
authenticity of its experiences. Through a series of meticulously curated
content, travellers will be transported into the heart of winter festivities,
offering a glimpse into the world of German traditions.
Commenting on the partnership, Mamoun Hmedan,
Chief Business Officer, at Wego, said: "Germany's winter season is a
hidden gem, and we are thrilled to partner with the German National Tourist
Office, GCC to unveil this splendid destination to our users. The number of
searches on our platform signify a robust interest in exploring the wonders of Germany.
Wego is thrilled to play a part in facilitating these travel aspirations and
enabling travellers from the MENA region to embark on unforgettable journeys
to Germany."
Germany, often celebrated for its rich cultural
heritage, is equally captivating during the winter months. With its
snow-blanketed landscapes, charming Christmas markets, and a host of winter
activities, it offers a unique blend of traditions and modern-day festivities.
Travellers can revel in the beauty of Christmas markets, indulge in delightful
culinary experiences, and explore picture-perfect towns adorned in twinkling
lights.
Yamina Sofo, Director of Marketing & Sales
Office Gulf Countries at the GNTO, GCC, commented: "Germany is
renowned for its winter activities that enhance the festive celebrations with a
touch of magic. Whether it's Christmas markets, winter sports, or traditional
gatherings, we ensure that the celebrations are memorable for everyone,
particularly for tourists. Throughout the year, Germany remains an
appealing destination for GCC travellers, and we strive to offer them the best
festive experience through a variety of exciting activities."
Image
Credit: © Wego
The most interesting news
ibis Shares 25 Reasons to Travel in 2025
As new data from ibis reveals a third of people (31%) want to travel more in 2025 that they did in 2024 and 22% are prepared to spend more in travel next year, ibis is inviting travellers to 'Go get it' with the ultimate travel inspiration – 25 Rea
Six Senses Ninh Van Bay Wins Climate & Biodiversity Action Award
Six Senses Ninh Van Bay has been awarded the Climate & Biodiversity Action Award in the HICAP 2024 Sustainable Hotel Awards.
World Travel, Inc. selects Sabre as its primary GDS partner
World Travel's commitment to superior customer service bolstered with Sabre's robust NDC infrastructure within a multi-source content platform.
Hyatt Regency Huangshan Hengjiangwan Celebrates Its Opening
Hyatt Hotels Corporation (NYSE: H) announced the opening of Hyatt Regency Huangshan Hengjiangwan, a modern getaway set amidst the beautiful Huangshan city in China.
Qatar Airways Launches the World’s First Boeing 777 Starlink-Equipped Flight
From the Skies – Qatar Airways has taken the future of in-flight connectivity to greater heights by operating the world’s first Starlink-equipped Boeing 777 aircraft from Doha to London on Tuesday, 22 October 2024.
The TUI Palma Marathon Mallorca 2024 shines as a global sporting event
8.478 runners from 75 countries participated, highlighting the race‘s international appeal / TUI Group CEO Sebastian Ebel and over 500 TUI colleagues led by example and joined in.
Latina women centre stage in new UN Tourism study
UN Tourism and the Ministry of Tourism of Paraguay have released a groundbreaking report on the role of women in the tourism sector.
voco Hotels Launches Birdie Bean, a Fun New Coffee Brand for Travelers
voco Hotels, a premium hotel brand under IHG Hotels & Resorts (IHG), has launched a new coffee brand called Birdie Bean.
UAE's Dex Squared Hospitality Secures Historic Contract for Baghdad's First Luxury 5-Star Hotel
Dex Squared Hospitality, a leading hospitality management company in the UAE, has achieved a monumental milestone, winning a prestigious contract to develop the World Heart Hotel Brand and Operate Baghdad's first 5-star luxury hotel.
Hyatt Centric Santo Domingo Officially Opens in the Dominican Republic
Hyatt Centric Brand Continues to Expand its Strong Global Footprint with First Hotel in the Caribbean.
Bahrain Set to Host Second Edition of Gateway Gulf in November
Unveiling the theme 'Investing in a Rapidly Transforming Region'- the invitation-only forum is set to welcome ministerial and business leaders from across the most powerful economies in the world.
Savour the Best of South East Asia Through Hilton’s Dining Destinations
Struggling to choose your next South East Asian adventure? Let Hilton’s exceptional dining destinations across the region guide your travel plans.
Türkiye's Gobeklitepe artifacts to be displayed at Rome's Colosseum
Replicas of 3 ancient artifacts from Türkiye's Gobeklitepe will be exhibited for 6 months starting Thursday.
Boeing posts Q3 net loss of $6.17B
Defense contractor's net loss from operations soar to more than $5.76B.
30,000 Marathon Enthusiasts Ignite the Beauty of Dalian with Their Run
At 7:30 on October 20th, the 34th Dalian Marathon kicked off, with 30,000 marathon enthusiasts successively dashing past the starting line. They crossed the city, running passionately in the cool weather, while being cheered on by enthusiastic citize
IHG Hotels & Resorts accelerates Garner expansion with four additional signings across Europe
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announces the signing of four new Garner properties, extending the brand’s presence across the UK and Europe.
WTM Strengthens Bond with Global Leader Trip.com Group
World Travel Market London has today announced Trip.com Group, leading global travel service provider, as their Official Technology Partner at this year’s show taking place from 5-7th November at Excel London.
Türkiye’s domestic tourism spending up 115.8 percent in Q2
Domestic tourists spend $3B in April, May, and June, according to official figures.
UN Tourism and Amadeus report continued growth in travel to the Americas
A new report released today by Amadeus in collaboration with UN Tourism reveals continued growth in demand for travel to destinations across the Americas, despite economic and geopolitical challenges.
Emirates and Dubai, each propels the other to greater heights
The Emirates Group, under the leadership of His Highness Sheikh Ahmed bin Saeed Al Maktoum, is without a doubt one of the most successful aviation entities on the planet.
TUI Care Foundation launches Futureshapers initiative in Greece
Greek Tourism Minister Olga Kefalogianni, TUI Care Foundation Chairman Thomas Ellerbeck, and founder of Wise Greece Melina Taprantzi, launch new TUI Care Foundation programme in Athens.