Tourexpi
Magical Winter Experiences in Germany
This collaboration aims to bring forth the wonders
of Germany's winter season to the MENA audience and encourage
travellers to explore its enchanting destinations.
In 2023, Wego observed an impressive influx of
travel interest from the MENA region to Germany, with approximately 1.5
million searches registered. The surge in travel searches is a testament to the
popularity of Germany as a travel destination among individuals from
the Middle East and North Africa.
The campaign is designed to inspire travellers to
embrace the magic of Germany's winter season, underscoring the
authenticity of its experiences. Through a series of meticulously curated
content, travellers will be transported into the heart of winter festivities,
offering a glimpse into the world of German traditions.
Commenting on the partnership, Mamoun Hmedan,
Chief Business Officer, at Wego, said: "Germany's winter season is a
hidden gem, and we are thrilled to partner with the German National Tourist
Office, GCC to unveil this splendid destination to our users. The number of
searches on our platform signify a robust interest in exploring the wonders of Germany.
Wego is thrilled to play a part in facilitating these travel aspirations and
enabling travellers from the MENA region to embark on unforgettable journeys
to Germany."
Germany, often celebrated for its rich cultural
heritage, is equally captivating during the winter months. With its
snow-blanketed landscapes, charming Christmas markets, and a host of winter
activities, it offers a unique blend of traditions and modern-day festivities.
Travellers can revel in the beauty of Christmas markets, indulge in delightful
culinary experiences, and explore picture-perfect towns adorned in twinkling
lights.
Yamina Sofo, Director of Marketing & Sales
Office Gulf Countries at the GNTO, GCC, commented: "Germany is
renowned for its winter activities that enhance the festive celebrations with a
touch of magic. Whether it's Christmas markets, winter sports, or traditional
gatherings, we ensure that the celebrations are memorable for everyone,
particularly for tourists. Throughout the year, Germany remains an
appealing destination for GCC travellers, and we strive to offer them the best
festive experience through a variety of exciting activities."
Image
Credit: © Wego
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