Tourexpi
Launched
in August 2023, Garner occupies the midscale conversion space, offering owners
flexibility and strong returns, and guests a high quality, distinct experience
at a price that’s hard to find. With a clear focus on ease and simplicity, the
brand has seen rapid global growth, with 76 properties signed in the first half
of 2024 alone, with 58 of those coming to IHG’s Europe market.
Interest
in conversion opportunities continues to grow, reflecting the growing demand
for access to IHG’s enterprise platform, including its revenue-generating
systems, marketing and loyalty programme that support performance, increase
efficiencies and drive returns. The first half of 2024, IHG saw record
conversions activity globally, representing 41% of openings and 55% of
signings.
(Mrs)
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts,
commented: “We are delighted by the rapid expansion of Garner and the
interest shown by our partners in this exciting new brand. We know our owners
seek stronger returns on investments with an ability to reduce pre-opening
costs by quickly moving to operational and now-open status, which is exactly
what our newest brand, Garner, delivers.
“As
with all conversion opportunities, Owners also benefit from a quicker access to
IHG’s enterprise, including our digital capabilities, global sales
organisation, and award-winning distribution systems and loyalty programme, IHG
One Rewards. We also know many travellers increasingly value straightforward;
no-fuss stays that help them get on with their journeys. We look forward to
welcoming guests to the first Garner properties to open in Europe in the coming
months.”
UK
& Ireland
Garner
Hotel Reading Centre is set to open late 2024, following an extensive
refurbishment in partnership with Nilvip Hotels. The 53-room hotel will be in
the heart of Reading, providing convenient access to the city’s commercial
hubs, shopping districts, and transport links, making it an ideal choice for
both business and leisure travellers.
Garner
Hotel Preston Samlesbury is scheduled to open later in 2024, featuring 80
guest rooms in partnership with KRO Hospitality. Situated near the M6 motorway,
this hotel will offer easy access to travellers exploring the Northwest of
England, embodying Garner’s ethos of convenience and simplicity.
Northern
Europe
Garner’s
expansion is highlighted by the addition of more than 50 hotels in
Germany, as
part of a long-term agreement with NOVUM Hospitality signed in April 2024. These
properties, converted from NOVUM Hospitality’s Yggotel, Select Hotels, and
Novum hotel brands, will begin opening later this year, with some of the first
locations set to include Hamburg (Garner Hotel Hamburg Nord), Mannheim (Garner
Hotel Mannheim City) and Berlin (Garner Hotel Berlin – Mitte).
As
part of the same agreement with NOVUM Hospitality, Garner will also debut in
Austria’s capital Vienna, with a 106-room hotel, and in Maastricht in the
Netherlands with a 165-room hotel.
Since
April, an additional Garner property has been signed in Germany, again with
NOVUM Hospitality, a 245-room new-build property set to come to Hamburg’s
Usedomstrasse.
Southern
Europe
Garner
will debut in Türkiye with a 126-room property in Istanbul, slated to open
in 2025. Located near the International Istanbul Airport, the hotel will cater
to transient travellers, offering easy access to one of the world’s busiest
airports. The signing, in partnership with FRT Turizm and support by AB
Consulting led by Ahmet Bilgin, reflects Garner’s growing appeal in one of
IHG’s key growth markets.
Designed
to meet the evolving needs of today’s travellers, Garner provides convenient
locations, secure and comfortable accommodations, and 24/7 refreshments at the
Garner Shop, ensuring a seamless experience that allows guests to focus on what
matters most.
Since
its launch in August 2023, Garner has rapidly expanded its global presence,
with 79 properties signed in markets including the US, UK, Germany, Japan and
Türkiye and four already open and welcoming guests.
*All
numbers as at 30 June 2024 unless otherwise stated
Image
Credit: © IHG Hotels
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