Tourexpi
According
to data from Amadeus' Navigator360™, North America continues to be the most
popular and searched for destination in the region, seeing 13% growth in
September to December compared to the same period last year. Central America
has seen similar growth (12%) as travelers look for sun.
The
third report in the series, Travel Insights: Focus on Americas, September to December
2024, highlights the top travel trends for the region and is designed
to support National Tourism Administrations (NTAs) and National Tourism
Organizations (NTOs), Destination Management Organizations (DMOs) and private
sector companies to drive tourism in their regions.
Key
areas of growth across the subregions
The
top 10 most searched destinations remain the same as in 2023, with the U.S.,
Canada, and Mexico topping the list. Demand for beach destinations over the
holiday season continues to trend, as searches for Mexico stand out with 19%
growth for the period analyzed. The highest growth rate in destinations was
seen by Chile (29%), followed by Colombia (27%), and Peru (24%).
The
report reveals some insights into the subregions for the final four months of
the year:
·
North America – travelers from
the U.S., UK, Canada, and Brazil provide the top search volumes for the region
with New York City as the top searched for destination.
·
Central America – Costa Rica and
Panama remain at the top of the list for traveler interest. El Salvador has
seen significant growth (25%)
·
Caribbean – Puerto Rico has risen
to be the second most searched destination, behind the Dominican Republic.
Curaçao has seen the highest growth as demand from South American travelers
continues to rise.
·
South America – Traveler interest
remains strong, with Brazil as the top destination and Florianópolis topping
the list of cities with the highest growth in travelers' interest from 2023.
A
noteworthy trend can be seen in the resurgence of Chinese travelers, largely
due to the improved air connectivity and the easing of travel restrictions.
When looking at North America, China is in the top 30 origin markets based on
search volume, with a 53% growth in travelers searching for trips to the
Americas compared to 2023. Japan saw a similar significant growth rate of 40%.
Zurab
Pololikashvili, Secretary-General, UN Tourism says, "UN Tourism is
pleased to once again partner with our Affiliate Member Amadeus to provide key
insights on travel trends to the Americas. The data on searches and bookings
provides an essential tool for all stakeholders in the region and enhances data
driven sound strategies for tourism."
Francisco
Pérez-Lozao Rüter, President, Hospitality, Amadeus, says, "I am optimistic
to see the continued demand for travel in the Americas region. This third
Americas report in partnership with UN Tourism has continued to show the role
and impact of data insights to help destinations promote and target the right
travelers. Having transparency on where people are searching to travel gives
destinations the power to launch campaigns to capitalize on this
interest."
Image
Credit: © UN Tourism
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