Tourexpi
SENTRUM was initiated by the United Nations
Development Program (UNDP), Turkiye's Sabanci University and energy company
Enerjisa in Turkiye's Ayvalik / Kucukkoy district to transform small villages
into sustainable green destinations. The main objectives of the SENTRUM Project
are to protect cultural and natural values, contribute substantially to
community-based tourism with energy efficiency and renewable energy practices,
and meet international sustainable destination criteria in every place where this
project is implemented.
Birgi, which has been awarded "Best Rural
Tourism Destination" by UNWTO in 2021, will undergo a series of
projects of SENTRUM teams, where capacity development studies, renewable energy
applications, and sustainable tourism strategy studies will be carried out, and
training will be organised for local people and stakeholders. In this regard, a
designated public building will be transformed into a green building by
renewing its energy infrastructure, destination-oriented routes will be prepared,
and an e-charging station will be established.
The project will pioneer a destination
transformation in Birgi that aligns with the GSTC (Global Sustainable Tourism
Council) destination criteria. It will conduct a climate risk assessment to
determine the risks and adaptation measures affecting the current and future
tourism destination. In addition, it will also analyse visitors' carrying
capacity to avoid putting pressure on its social, natural and cultural heritage
and create a branding and marketing strategy for Birgi. Moreover, the SENTRUM
project will conduct current situation analyses, develop action plans, and
carry out capacity development activities on issues such as gender equality,
the employability of women and youth, and internship opportunities for tourism
vocational high schools and university students. Besides creating walking and
cycling routes, it is planned to encourage environmentally friendly
transportation and conduct energy audits in accommodation facilities and public
buildings.
About Birgi
With more than five thousand years of history and
its classical Seljuk and Ottoman houses, Birgi has
been listed among the 'Best Tourism Villages of 2022' by the United Nations
World Tourism Organization (UNWTO). Located in the middle of the most fertile
basins in Turkiye's western Aegean region, Birgi features tree-shaded
cobblestone streets and traditional houses and structures dating to the 12th century.
The village is seven kilometres from the town of Odemis in the Izmir province.
It attracts local and foreign tourists due to its proximity to Ephesus, a
UNESCO World Heritage Site, as well as to Sirince, famous for its fruit wines,
and holiday resorts such as Cesme, Alacatı and Seferihisar.
Image
Credit: © Go Türkiye
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