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Thai PM Paetongtarn Shinawatra Unveils Sustainable Tourism Vision at ITB Berlin 2025
Thailand’s
Prime Minister, H.E. Ms. Paetongtarn Shinawatra, presented a bold vision for
sustainable, high-value tourism at the Amazing Thailand Networking Event at ITB
Berlin 2025. She also visited the Thailand Pavilion, marking the Tourism
Authority of Thailand’s 50th anniversary at the event and highlighting the
country’s Sustainable Soft Power strategy.
PM
Paetongtarn reaffirmed Thailand’s commitment to sustainability, innovation, and
inclusivity, inviting global travellers to join the Amazing
Thailand Grand Tourism and Sports Year 2025.
The
year-long celebration promises unforgettable experiences, including Thailand
Summer Festivals, Maha Songkran World Water Festival, Pride Month, Loi
Krathong, and the Amazing Thailand Countdown, alongside the FIVB Women’s
Volleyball World Championship and SEA Games.
PM
Paetongtarn underscored sustainable tourism as a key pillar of Thailand’s
strategy, driving economic growth and world-class visitor experiences through
initiatives that promote sustainability, seamless travel, soft power
industries, medical and wellness tourism, and visitor safety.
Sustainability
remains central, with Green Destinations expanding and sustainability standards
strengthening. As host of the Global
Sustainable Tourism Council Conference 2026, Thailand is fostering an
eco-friendly tourism industry through public-private partnerships.
Thailand
is streamlining visa processes, introducing an online Arrival Card, and
upgrading biometric entry systems. Expanded aviation infrastructure will
accommodate 250 million passengers annually, while public transport
enhancements will improve connectivity to creative districts and green spaces.
Thailand’s cultural heritage and soft power boost its global tourism appeal.
The Michelin Guide partnerships elevate Thai cultural identity and cuisine,
while the White Lotus Season has put Thailand on the map as a preferred filming
location.
As
ASEAN’s leading Medical and Wellness Hub, Thailand offers accredited
healthcare, competitive pricing, and world-renowned hospitality. The sector,
valued at €28.4 billion (THB 1 trillion), continues to expand.
Ensuring
visitor safety is a government priority, with strengthened emergency response
systems, enhanced security at tourist sites, and robust safety measures across
all destinations.
PM
Paetongtarn affirmed that these initiatives will strengthen Thailand’s position
as a global leader in responsible travel, aiming for 39 million visitors and
€98 billion (THB 3.5 trillion) in 2025, up from 35 million visitors and €47.40
billion (THB 1.67 trillion) in 2024.
Image
Credit: © TAT
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