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Thai Airways expands technology agreement with Sabre
Sabre Corporation (NASDAQ: SABR),
a leading software and technology provider that powers the global travel
industry, today announced an expansion of its longstanding relationship with
Thai Airways. The national carrier of Thailand has selected Sabre's
advanced Fares Manager and Fares Optimizer solutions to enhance
its pricing capabilities and drive incremental revenue opportunities.
This
agreement further strengthens the alliance between Sabre and Thai Airways,
which already includes a long-term distribution agreement. By adopting Sabre
Fares Manager together with Fares Optimizer, Thai Airways is poised to
streamline its fares management processes, respond more effectively to market
dynamics, enhance analyst productivity, and optimize pricing strategies to
maintain a competitive edge.
"Thai
Airways is committed to delivering the best value to our passengers while
ensuring we maintain our competitive positioning in the market," said
Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways.
"By using Sabre's advanced fares management solutions, we can efficiently
monitor competitor fare activities and quickly adjust our pricing strategies to
capture revenue opportunities. This collaboration with Sabre enables us to
refine our pricing approach, ensuring that we offer the right fares at the
right time to our customers."
Sabre's
Fares Manager and Fares Optimizer empower airlines to proactively manage their
fares, analyze market trends, and make data-driven pricing decisions with speed
and precision. By automating benchmarking and optimizing fare structures,
Sabre's solutions help airlines enhance analyst productivity, refine pricing
strategies, and ultimately boost profitability. Thai Airways recently added new
widebody aircraft to its fleet, as well as increasing frequencies on popular
flights, adding new routes, and reestablishing international routes, including
to Oslo and Milan.
"Airlines
today face unprecedented challenges in managing the sheer volume and frequency
of fare changes," said Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific, Travel Solutions Airline Sales. "Our
Fares Manager and Fares Optimizer solutions are designed to address these
challenges by providing integrated end-to-end automation and intelligence. We
are thrilled to deepen our alliance with Thai Airways and support their
continued success in an increasingly complex and competitive marketplace."
Image
Credit: © Sabre Corporation
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