Tourexpi
The
Tourism Authority of Thailand (TAT) has launched the Coral College project, a
bilingual e-learning platform that introduces visitors to marine safety,
environmental awareness, and responsible tourism practices. Available at https://coralcollegethailand.org,
the platform is being piloted in Phuket through cross-sector collaboration.
The
project brings together the Center for Innovation and Digital Technology
Management at Chiang Mai University, Global Impact Consulting Co., Ltd.
(Hackathon Thailand), and a network of local marine tourism businesses to
engage both domestic and international tourists.
The
official launch took place on 24 July 2025 at Chalong Pier in Phuket, with
senior representatives from the provincial government, TAT, academic
institutions, and marine tourism businesses in attendance.
Miss
Wajanan Silpawornwiwat, TAT Executive Director of Southern Region, stated:
“Phuket, recognised globally as a top-tier marine tourism destination, is the
ideal place to launch this initiative. With its diverse marine ecosystems and
steady flow of international visitors, it’s the right place to set a new
standard for how tourism and marine conservation can work together.”
Coral
College features a series of short, interactive experiences covering topics
like marine safety, coral reef protection, and sustainable underwater tourism.
The content is designed to help travellers pick up essential tips before
heading out to snorkel, freedive, or explore the sea.
Thailand
sees more than six million marine tourists each year, yet a lack of awareness
often leads to harmful behaviours—stepping on coral, disturbing wildlife, or
underestimating natural hazards like rip currents. Coral College aims to tackle
these issues by offering travellers a simple, accessible way to get informed
before exploring the ocean.
“Coral
College encourages travellers to approach Thailand’s marine environments with
greater care and awareness. It offers practical tools to help them enjoy the
ocean safely while supporting long-term conservation,” Miss Wajanan added.
Tourists
participating in the Coral College programme and engaging with the platform’s
interactive games are eligible for exclusive benefits and souvenirs from TAT
and local tourism partners, including Love Andaman, Nikorn Marine, and Andaman
Wave Master.
Coral
College goes beyond basic awareness. It’s a practical tool designed to improve
safety and encourage more responsible travel across Thailand’s marine tourism
sector. The initiative reflects TAT’s long-term commitment to protecting ocean
ecosystems and supporting the industry’s sustainable future.
The
next phase of the initiative will expand to other key coastal provinces
including Krabi, Trang, Satun, Chumphon, and Surat Thani, extending its reach
to more of Thailand’s most popular coastal destinations.
Image
Credit: © TAT
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