Tourexpi
Held at The Ritz-Carlton Bangkok, the event brought together global buyers and over 50 Thai businesses in a setting designed to foster collaboration, business matching, and exchange of ideas.
Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing of Europe, the Americas, the Middle East, and Africa, said: “This annual trade event is part of our broader Amazing Thailand Health & Wellness Journey initiative to position Thailand as a quality destination for health and wellness travel. It also supports the Amazing Thailand Grand Tourism and Sports Year 2025, reinforcing our focus on high-value, experience-led tourism across sectors like wellness, medical care, and active lifestyles.”
Buyers came from across key markets—Europe, ASEAN, South Asia, the South Pacific, East Asia, the Americas, the Middle East, and Africa—reflecting global interest in Thailand’s wellness sector.
The programme opened with a sector update from TAT and a Wellness Talk on the theme ‘Wellness Hub Thailand’ by Dr. Tanupol Virunhagarun, CEO of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited.
In his remarks, Dr. Tanupol highlighted Thailand’s strong potential to become a global wellness hub, citing government policy, world-class medical infrastructure, and rising global demand for preventive health. He emphasised the country’s natural assets, Thai hospitality, and integrative healthcare as key strengths, with BDMS Wellness Clinic aiming to help position Thailand among the world’s top five wellness destinations.
Attendees also engaged in traditional Thai wellness experiences, including making personalised inhalers and healthy snacks and learning holistic self-care rooted in Thai elemental theory.
In the afternoon, 50 Thai businesses presented offerings ranging from integrative medicine and spa treatments to holistic retreats and hospital-based services. Sellers included leading wellness resorts like Chiva-Som, Kamalaya and Sri Panwa; internationally recognised centres such as BDMS Wellness Clinic, RAKxa Integrative Wellness and Bangkok Hospital Pattaya; and a diverse range of high-quality operators nationwide.
Ahead of the event, TAT hosted a familiarisation trip from 21–24 April for buyers from the Americas, Middle East, Africa, ASEAN, South Asia, and the South Pacific. Post-event trips, from 26–29 April, will allow buyers from East Asia and Europe to experience Thai wellness in real-world settings.
Wellness tourists are a high-value segment, spending an average of 100,259 Baht per person per trip. The event is expected to contribute to a shift in Thailand’s tourism structure towards attracting more quality travellers from around the world.
Picture Credit: @ TAT
The most interesting news
Wego and Turespaña Launch Summer Campaign to Inspire MENA Travelers
Partnership highlights Spain’s culture, cuisine, and coastlines for Middle East audiences
Turkish Firm Karmod Launches Innovative Steel-Structured Aparthotel Project on Corfu
Prefabricated system allows year-round construction without seasonal delays
Lufthansa Introduces Free Messaging on All Long-Haul Flights
As of today, Lufthansa passengers can enjoy unlimited free messaging on all long-haul flights.
RIU Launches Carbon Footprint Calculation Service for Events at Riu Plaza España
New AI-powered tool promotes transparency and sustainable event planning
Marella Cruises Launches Second Edition of ‘Make it on Marella’ Trade Incentive
Following a successful debut year, Marella Cruises is bringing back its trade-wide incentive ‘Make it on Marella’ for a second time, giving 25 lucky travel agents the chance to win a spot on board Marella Discovery for a Caribbean sailing in Marc
Destination by Hyatt Debuts in Greece with Opening of Zélia Halkidiki
Hyatt Hotels Corporation (NYSE: H) today announced the grand opening of Zélia Halkidiki, an adults-only luxury retreat and the first Destination by Hyatt branded property in Greece.
Emirates Launches New Routes to Da Nang and Siem Reap via Bangkok
Emirates has officially launched two new routes to Da Nang, Vietnam and Siem Reap, Cambodia, operating via Bangkok, further strengthening the airline’s strategic footprint in Southeast Asia.
Hyatt Expands Inclusive Collection in Bulgaria with Opening of AluaSoul Sunny Beach
Hyatt Hotels Corporation has announced the opening of AluaSoul Sunny Beach, a new adults-only resort on Bulgaria’s Black Sea coast.
Cunard Unveils 195 New Voyages to 115 Global Destinations for 2027–2028
Cunard has announced an expansive new voyage program featuring 195 sailings across its iconic fleet.
EVA Air Joins IATA's Turbulence Aware Platform to Enhance Flight Safety
EVA Air has officially joined the International Air Transport Association’s (IATA) Turbulence Aware platform, further strengthening its commitment to flight safety and operational efficiency.
IHG and GI Capital Management Break Ground on New Regent Kyoto
IHG Hotels & Resorts and GI Capital Management have officially broken ground on the upcoming Regent Kyoto, a luxury hotel set to open in 2028.
IHG Accelerates Expansion in Vietnam with voco Scenia Bay Nha Trang
IHG Hotels & Resorts has announced a new milestone in its Vietnam growth strategy with the signing of voco Scenia Bay Nha Trang – By IHG, a 250-key seafront property scheduled to open by the end of 2025.
Ryanair Urges EU to Act as Over 34,000 Flights Suffer 5,000 Hours of Delays Due to ATC Failures
Ryanair, Europe’s leading airline, has issued an urgent call to European Commission President Ursula von der Leyen and EU governments to immediately address the chronic underperformance of European air traffic control (ATC) services, following mas
Delta Air Lines Announces Second Daily Flight from JFK to Tel Aviv for Winter Season
Delta Air Lines has announced the addition of a second daily nonstop service between New York’s John F. Kennedy International Airport (JFK) and Tel Aviv (TLV), scheduled to operate from November 30, 2025, through January 19, 2026.
Dusit Princess Melaka Celebrates Grand Opening in UNESCO World Heritage City
Dusit International debuts in Malaysia with landmark property ahead of UN Tourism 2025 and Visit Malaysia 2026
Sustainability Update: TUI Launches E-Mobility Drive and Strategic Partnership with smart
TUI Group has unveiled a major update to its sustainability roadmap during an event at TUI Blue Sylt, with a clear focus on sustainable ground mobility.
German Air Travel Lags Behind – Still 10% Below Pre-COVID Levels
Berlin, Cologne, and Hamburg Among Worst-Performing Airports.
Travel Trends 2025: Affordability Trumps Sustainability in German Market
The German travel sector is entering the summer of 2025 in robust health, with consumer demand for holidays stronger than ever—despite a sluggish global economy marked by trade tensions and stagnation.
TTM+ 2025 Highlights Thailand’s Sustainable Tourism Vision
New offerings focus on wellness, culture, and high-value experiences
Spain’s State Secretariat for Tourism Launches Summer Course on Tourism Transformation Strategy
The State Secretariat for Tourism will host a summer course titled “Governing Tourism: Towards the Spain Tourism 2030 Strategy” from July 2 to 4 in San Lorenzo de El Escorial, as part of the Complutense University of Madrid’s Summer Courses.
TAT and Grab Launch Nationwide Tourism Campaign to Reignite Travel Across Thailand
The Tourism Authority of Thailand (TAT) and Grab Thailand have launched a dynamic new campaign, “Tiew Tua Thai Suk Kan Yai Wai Jai Grab” – Explore Thailand, Enjoy More, Trust Grab, aimed at inspiring domestic and international travel throughout
