Eurowings introduces sneakers as standard crew footwear

Germany

Eurowings cabin crews can now wear branded white sneakers as part of their uniform every day, expanding the airline’s popular “Sneaker Flydays” concept across all operations

Eurowings is extending its “Sneaker Airline” concept and allowing cabin crew members to wear white Eurowings-branded trainers with their uniforms on all operating days. Until now, the footwear was only permitted on Fridays as part of the airline’s “Sneaker Flydays” initiative.

The Lufthansa Group carrier says the decision follows strong employee demand for greater comfort during daily operations while also supporting a more contemporary appearance for cabin crews.

According to the airline, the sneakers have been particularly well received not only by employees but also by passengers, with positive feedback regularly appearing in customer surveys and on social media channels.

Modern image meets operational comfort

The move reflects Eurowings’ broader positioning as a modern leisure-focused airline seeking to differentiate itself from traditional low-cost competitors. The carrier says the updated look combines professionalism with comfort and aligns with the company’s brand promise of creating a more relaxed travel experience.

Crew members view the trainers as both practical and authentic, particularly during long working days onboard and at airports. The white sneakers are now becoming a permanent part of the airline’s visual identity both in the cabin and on the ground.

Positive response from passengers

Eurowings says customer reactions to the “Sneaker Flydays” concept have been consistently positive since its introduction. Many passengers reportedly associated the look with a more approachable and modern onboard atmosphere.

The airline believes the expanded concept strengthens its positioning as Europe’s “value airline”, combining affordability with a differentiated service and brand experience.

“Whether travelling for business or leisure, no other shoe combines professionalism, comfort and ease quite as naturally as the sneaker,” says Max Kownatzki, CEO of Eurowings.

“The modern look also underlines our identity as Europe’s value airline – with a clear ambition to differentiate ourselves from the traditional low-cost competition. That applies not only to the quality of our products and services, but also to the way we present ourselves.”