Tourexpi
TAT and Grab Launch Nationwide Tourism Campaign to Reignite Travel Across Thailand
The
initiative encourages travelers to discover both iconic destinations and hidden
gems, highlighting Thailand’s rich culture, natural beauty, and local
experiences. Grab’s digital platform supports seamless, worry-free travel
across 55 participating provinces.
Apichai
Chatchalermkit, TAT Deputy Governor for the Domestic Market, said the campaign
aligns with TAT’s 2025 vision under the Amazing Thailand Grand Tourism and
Sports Year, designed to spark year-round tourism through “Grand Moments” and
local storytelling. “Partnering with Grab helps build a sustainable and
appealing image for Thai tourism,” he noted.
A
key draw is the involvement of Thai celebrities Ling Ling (Sirilak Khong) and
Aom (Kornnaphat Settharattanapong), who serve as “Friends of Grab.” Their
influence has already propelled the campaign to the top of trending topics on
X, generating over 2.3 million engagements and one million reposts within 24
hours. Their pan-Asian appeal is expected to boost arrivals, particularly from
markets like China.
Chantsuda
Thananitayaudom, Country Head of Grab Thailand, said: “Grab is proud to support
Thai tourism’s revival. Our evolving services connect travelers with both major
cities and lesser-known destinations, fostering inclusive travel across the
country.”
As
part of the “Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab” promotion, travelers
using Grab in the 55 featured provinces can win exclusive experiences with Ling
or Aom. Users can select promo codes ‘NATURE’ for Ling’s scenic getaways or
‘CITY’ for Aom’s urban picks—no minimum spend required. The promotion runs through
12 August 2025.
Additionally,
travelers can enjoy up to 100 Baht off Grab services with the promo code “AMAZING25”,
valid for rides, food, and deliveries until 31 December 2025.
Full
campaign details are available at: www.grab.com/th/blog/grabtatamazing25.
Image
Credit: © TAT
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