Tourexpi
The
Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, held
a press launch for the Chinese New Year 2025 celebrations at Yaowarat Road, CentralWorld,
and regional destinations nationwide. This year marks a historic milestone as Thailand
and the People’s Republic of China celebrate the 50th anniversary of diplomatic
relations and a thriving cultural partnership.
Mr.
Sorawong Thienthong, Minister of Tourism and Sports, stated: “This year’s Chinese
New Year celebrations in Thailand are particularly special as we commemorate 50
years of diplomatic relations between Thailand and the People’s Republic of China.
Our celebrations reflect not only the vibrant traditions of Chinese New Year but
also Thailand’s commitment to showcasing its cultural charm, in line with the ‘Amazing
Thailand Grand Tourism and Sports Year 2025’ strategy.”
This
year’s celebrations are especially meaningful in the era of visa-free travel between
China and Thailand, which deepens cooperation and cultural exchange, fostering closer
ties and creating opportunities for the people of both nations to connect as if
they are part of one family.
H.E.
Mr. Han Zhiqiang, Ambassador of the People’s Republic of China to Thailand, remarked:
“This significant 50th-anniversary milestone underscores the enduring friendship
and shared cultural heritage between our nations. Since 2004, our two countries
have collaborated to organise Chinese New Year celebrations in Thailand, which are
the longest-running, most prestigious, and largest of their kind outside of the
People’s Republic of China.”
TAT
is organising events at Bangkok’s iconic Chinatown (Yaowarat Road) and CentralWorld,
while supporting celebrations at regional hotspots nationwide. A dazzling array
of events includes cultural performances, culinary showcases, artistic demonstrations,
and special live concerts designed to highlight the rich heritage of Thai-Chinese
communities.
Ms.
Thapanee Kiatphaibool, TAT Governor, added: “For the 2025 Chinese New Year, TAT
has partnered with key stakeholders to organise captivating light displays and a
cultural showcase in Yaowarat, along with the annual Blessing Ceremony, performances,
and demonstrations at centralwOrld. We are also supporting vibrant regional celebrations
in provinces like Suphan Buri, Songkhla, and Nakhon Sawan to highlight Thailand’s
unique cultural charm nationwide.”
A
Glimpse into the Celebrations
Yaowarat
Road, Bangkok (19 January–9 February):
A
stunning lighting installation themed “Ignite Your Senses: Embrace Our Two Cultures”
will illuminate Chinatown, with the opening ceremony set for 19 January at 19:30
Hrs. at The Chinatown Gate (Royal Jubilee Gate), Odeon Circle. The celebrations
include a showcase marking 50 years of Thai-Chinese diplomatic relations on 29–30
January. The grand highlight is the live broadcast of the opening ceremony on 29
January, presided over by HRH Princess Maha Chakri Sirindhorn, featuring cultural
performances by Chinese and Thai-Chinese artists.
CentralWorld,
Bangkok (28 January–2 February):
The
celebrations feature a blessing ceremony between Thailand and China on 28 January,
followed by cultural exchange performances and shows by three performing arts troupes
from China, representing Xinjiang, Zhejiang, and Yunnan. Visitors can enjoy hands-on
cultural demonstrations such as lantern crafting, Chinese calligraphy, and clay
sculpting, alongside a vibrant food market and live performances by renowned Thai-Chinese
artists throughout the festival.
Regional
Highlights:
In
Suphan Buri, the Suphan Buri Chinese New Year (29–30 January) at the Dragon Descendants
Museum will feature cultural performances, live music, stage shows, and a bustling
marketplace.
Hat
Yai, Songkhla (28 January–2 February), will host celebrations at Srinakorn Foundation
School, Thepsongkroh and Chi Uthit Roads, showcasing a 500-drone light show, decorative
lighting, illuminated sculptures, a Guanyin shrine, cultural performances, a parade,
and a lively marketplace.
In
Nakhon Sawan, the Pak Nam Pho Chinese New Year Parade (22 January–2 February) at
the Chao Phraya River Origin Area will include vibrant parades, Chinese-style decorations,
cultural performances with light and sound displays, and a bustling marketplace.
Tourist
Police Bolster Safety Measures for Chinese New Year
Pol.
Lt. Gen. Saksira Pheuak-um, Commissioner of the Tourist Police, highlighted the
government’s commitment to ensuring safety during the Chinese New Year celebrations:
“The Royal Thai Government and the Royal Thai Police have instructed strict safety
measures for the Chinese New Year 2025, especially in high-traffic areas. The Tourist
Police Bureau has implemented a range of initiatives to enhance tourist safety,
including establishing the Tourist Safety Operations Center (TSOC), collaborating
with local police across the nation, and the Strong Tourism Community program, which
integrates public-private partnerships to safeguard key tourist destinations.”
The
Tourist Police are also leveraging advanced technologies, such as AI-powered surveillance
cameras linked to a warrant database and the Thailand Tourist Police Application
(TTPB-APP), which features SOS and GPS-enabled location sharing for rapid assistance.
With multilingual support through the 1155 call centre and One Stop Service enhancements,
the Tourist Police ensure that tourists from China can enjoy a safe and worry-free
Chinese New Year experience.
Tourism
Projections
TAT
forecasts that during the Chinese New Year 2025, Thailand will generate an estimated
40.36–40.66 billion Baht in tourism revenue, reflecting a 9–10% growth compared
to the same period last year. International markets are projected to account for
1.34–1.35 million arrivals, generating 34.06–34.36 billion Baht, led by visitors
from East Asia. The Chinese market is expected to contribute 8.5–8.8 billion Baht
in revenue from 277,000–287,000 visitors, representing a 3–7% year-over-year increase.
Additional contributions are anticipated from Hong Kong, South Korea, Taiwan, and
ethnic Chinese communities in Malaysia, Vietnam, Singapore, and Indonesia. Domestic
travel will account for 2.2 million trips, generating approximately 6.3 billion
Baht.
Image
Credit: © TAT
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