Tourexpi
Hosted
by the Tourism Authority of Thailand (TAT) at Bangkok’s Dusit Thani Hotel on 1
July 2025, the event was a centrepiece of the Amazing Thailand Grand Tourism
and Sports Year 2025.
Combining
cultural richness, artistic creativity, and genuine hospitality, the gala
highlighted Thailand’s commitment to soft power diplomacy through tourism.
Thailand’s
Minister of Tourism and Sports, Mr. Sorawong Thienthong, described the event as
a landmark occasion to reaffirm Thailand’s position on the global stage: “This
gala showcased the multifaceted charm of Thai culture and demonstrated our
readiness, safety, and hospitality. It represents a significant step forward in
our journey to becoming a premier international tourism hub.”
The
gala welcomed high-level dignitaries, including Ms. Theerarat Samrejvanich
(Deputy Minister of Interior), Ms. Marisa Sukosol Nunbhakdi (Chair of the
Subcommittee on Soft Power in Tourism), Ms. Mayuree Chaipromprasith (Festival
Industry Promotion Subcommittee), and Mr. Sermkhun Kunawong (Arts Industry
Promotion Subcommittee). Diplomats from across the globe were also in
attendance.
Prominent
personalities from TAT’s “Be My Guest” campaign graced the event, such as
actors Bie Thassapak Chee, Nutt Nisamanee, and Yoshi Rinrada; martial arts icon
Buakaw Banchamek; badminton champion Popor Sapsiree; and influencers Alek
Teeradetch, Pong Nawat, and Jenny Panan. Together, they helped present a fresh
and accessible vision of Siam to a worldwide audience.
The
evening’s performances blended tradition with innovation. Highlights included
the captivating Hun Lakhon Lek puppet theatre based on the Ramakien epic and
colourful cultural presentations from Thailand’s five regions. The show
concluded with an energetic performance by T-POP group 4EVE, recently seen at
Head In The Clouds in Los Angeles.
Guests
were treated to an Amazing Experience culinary journey, with leading Thai chefs
transforming local ingredients into gourmet creations. Standout dishes included
shimeji mushroom larb, red ant egg and wild herb salad, Hokkaido scallops with
southern-style Khaolae sauce, braised Wagyu cheek in curry, Andaman red snapper
with jaew sauce, and traditional desserts such as Kanom Ta-Pae and Kanom La
served with fermented rice ice cream.
The
Showcase Zone invited guests to experience the “5 Must Do in Thailand,”
featuring a Thai fine drink inspired by Som Chun, royal-style garland making,
premium handicrafts, immersive travel displays, and performances combining
heritage and modern flair.
The
evening concluded with a symbolic gift: “Thailand in the Box” – a curated set
representing each region’s cultural treasures. The collection included a woven
palm fan from the South, pha khao ma cloth from the Central region, Thai
silverware from the North, a traditional khit pillow from the Northeast, and a
granite mortar from the East.
TAT
Governor Ms. Thapanee Kiatphaibool reflected on the gala as a celebration of
Thailand’s layered identity, noting that the word “Myth” resonates with “Mit”,
the Thai word for “friend.” “This event shared the spirit and mystique of
Thailand with the world,” she said. “Through culture, cuisine, and creativity,
we inspired global travellers and affirmed our position as a destination that
connects hearts and imaginations alike.”
Image
Credit: © TAT
The most interesting news
Read the News

Minister-President Boris Rhein Christens Lufthansa Boeing 787-9 ‘Frankfurt am Main’
Lufthansa continues fleet renewal – Allegris premium cabin now also flying from Frankfurt
Read the News

Sichuan Showcases ‘Sichuan Ease’ Cultural Tourism Campaign on Global Landmarks
New logo and video unveiled in New York, London, Tokyo, Singapore, and Bangkok highlight Sichuan’s cultural depth and natural beauty
Read the News

Holland America Line and Pan Am Celebrate the Golden Age of Travel with a 28-Day Legendary Voyage
Commemorating Pan Am’s 100th anniversary, the cruise retraces historic Clipper routes across 18 ports in the Caribbean, Mexico, and Latin America
Read the News

WTM London to Host Record Number of Global Leaders at 2025 Ministers’ Summit
Event to unite senior decision makers to reimagine the future of tourism investment
Read the News

Cambodia Opens Techo International Airport, Its Largest Aviation Hub
Prime Minister Hun Manet inaugurates $2.3 billion facility set to drive tourism and economic growth
Read the News

TUI River Cruises Expands Excursion Programme in Egypt for Winter 2025
New cultural experiences include visits to Cairo’s Giza Pyramids and the historic Agatha Christie Old Cataract Hotel
Read the News

UN Tourism Announces ‘Best Tourism Villages 2025’
52 Communities Recognized for Leading Rural Development Through Tourism / From Koyasan in Japan to Chamarel in Mauritius and Kale Üçağız in Türkiye — 52 destinations across five regions highlight tourism’s power to transform rural communitie
Read the News

Moxy Hotels Debuts in Mexico’s Bohemian Paradise
The bold, playful Marriott brand makes its Caribbean and Latin American debut with Moxy Tulum — where jungle spirit meets urban edge
Read the News

TUI UK and Ireland Launches Summer 2027 with Free Kids’ Places
Over 2,200 beach properties across 70 destinations – exclusive offers, new tours, and flexible booking options for British holidaymakers
Read the News

Ryanair Unveils 2025 Winter Schedule for Katowice
15 routes including 3 new destinations – USD 300 million investment and over 1,000 jobs supported
Read the News

Spain: Almost 11 Million International Air Passengers in September
Turespaña reports steady growth and expanding market diversification
Read the News

Kempinski Hotels Appoints Barbara Biffi as Chief Brand Officer
Her appointment marks a new era in brand transformation and digital innovation for Europe’s oldest luxury hotel group
Read the News

WTM London 2025 Unveils Technology Summit Agenda Focused on AI, Data, and Airlines
Summit to explore how innovation is reshaping travel amid disruption and new opportunities
Read the News

Six Senses Myoko Ushers in a New Era of Purposeful Rejuvenation in Japan’s Historic Ski Region
New slopeside retreat at Mount Myoko to blend sustainability, culture, and wellness in one of Japan’s most storied mountain destinations
Read the News

Ryanair Launches Record Winter Schedule to Amman
Over 300,000 seats on 18 routes to 12 EU countries and major new investment plan unveiled for Amman, Aqaba and Marka
Read the News

Natural History Museum Abu Dhabi to Open on 22 November in Saadiyat Cultural District
New landmark museum invites visitors to explore 13.8 billion years of life on Earth through science, discovery, and the story of the Arabian Peninsula
Read the News

Delta’s 7.5 App Release: More Power in Your Pocket This Holiday Season
New features offer travelers enhanced flexibility, real-time visibility, and smarter self-service tools for stress-free journeys
Read the News

Delta and LATAM Mark Three Years of Partnership with Record Growth
Since 2022, the joint venture has launched nine new routes, operated over 62,000 flights, and carried 14.5 million passengers across the Americas.
Read the News

Bangkok: IHG Accelerates Global Growth with First Standalone InterContinental Residences
Landmark agreement with CG Capital marks InterContinental’s global entry into the standalone branded residential market
Read the News

Nearly Half of World Heritage Sites Now Face Severe Climate Risks, IUCN Warns
43% of natural and cultural heritage areas under high or very high threat — conservation experts urge immediate global climate action
Read the News

Hyatt Invites Travelers to Discover More of Malaysia
New “More to Discover, Explore Malaysia” campaign highlights 11 Hyatt properties nationwide with exclusive offers and member perks
