Tourexpi
As part of RCU's new 'Leap of Hope' campaign, this
year's international edition of the annual call-to-action to conserve Arabian
Leopards includes the launch of the 'Quest for Hope' gaming experience on the
Roblox and Decentraland online platforms.
Named 'Leap of Hope' after the Arabian Leopard's
athletic prowess and ability to capture its prey in the wild, this year's
campaign also emphasises the pressing need to increase wild population numbers
– a 'leap' being the collective noun for a group of leopards.
Starting today, the 'Leap of Hope' campaign will
install eye-catching billboards in cities including Beijing, London, New
York, and Paris to showcase its bold ambition as well as to highlight
RCU's goal to comprehensively regenerate AlUla, a vast swathe of
northwest Saudi Arabia, as a leading global destination for cultural
and natural heritage.
In AlUla itself, a Community Catwalk event on
International Day of the Arabian Leopard, organised by RCU and Catmosphere,
will encourage members of the public to connect with nature as they follow a
route of up to 7km on Sharaan's Catwalk Trail, drawing local attention to the
campaign and its long-term goals in northwest Arabia and beyond.
In the digital space, an immersive adventure,
'Quest for Hope' engages global gamers to discover the real-world impact of the
Arabian Leopard's 'Critically Endangered' status in the wild by joining a
virtual conservation mission to search expertly recreated digital landscapes
that mirror the Big Cats' native habitat, including the mountains of AlUla in
northwest Arabia.
The new state-of-the-art and engaging game
complements the release of a campaign film that takes the viewer on a deep dive
into the plight of the Arabian Leopard, explaining the essential role leopards
play in restoring balance to the natural environment and allowing vital
eco-systems to flourish.
Arabian Leopard Day was first launched by RCU in
2022. In June 2023, the United Nations General Assembly unanimously
passed a resolution designating 10 February as the International Day of
the Arabian Leopard, in support of RCU and its conservation partners.
The International Union for Conservation of Nature
(IUCN) ranks the Arabian Leopard as 'Critically Endangered', representing
a level of risk more severe than Vulnerable or Endangered. If the
population continues to decline, the next stages on the IUCN Red List of
Threatened Species are Extinct in the Wild and, lastly, Extinct.
RCU's Arabian Leopard Conservation
Breeding Programme has achieved recent successes in ensuring a
healthy population of leopards in captivity, welcoming the birth of seven
healthy cubs in 2023 and introducing new Arabian Leopard 'founders' to
increase the genetic diversity of its breeding animals and contribute to
the advancement of long-term conservation goals.
Dr Stephen Browne, Wildlife & Natural
Heritage Vice President at RCU, said: "International Day of the
Arabian Leopard Day is an important opportunity to draw the world's attention
to the plight of the Arabian Leopard and RCU's mission to conserve and safeguard
AlUla's natural environment.
"While recent successes give us hope,
we recognise that the work of conservation must continue to
ensure that this species can one day thrive in the wild. We encourage the
international community to join us on Arabian Leopard Day by engaging with
activities that strengthen our understanding and love for these
magnificent Big Cats."
For more information on the day, visit https://www.rcu.gov.sa/en/ArabianLeopard
Image Credit: © Royal Commission for AlUla
The most interesting news
Vibrant Guizhou, China's World-Class Tourist Destination
On August 31, Guizhou, known as "A Park Province of China," where you can find exceptional mountainous terrains and hills, is promoting its breathtaking landscapes and culinary delights in Washington, D.C., the United States. Join People's Daily Onli
US Remains the World’s Most Powerful Travel and Tourism Market
The World Travel & Tourism Council (WTTC) today launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy las
Montevideo to Host Office for the Tourism Law Observatory for Latin America and the Caribbean
The first thematic office of UN Tourism will be based in the region of the Americas and will focus on legal issues.
Four Experiences to Enjoy Urban Leisure in Panama
Marriott International suggests four ideas to spend a fun-filled vacation exploring the urban side of Panama.
Emirates doubles partnership connectivity in a year
Opening opportunities for travellers to reach nearly 1,700 global cities beyond its network.
Emirates extends onboard Spirits and Beer menu with 10 new premium additions
As part of the world’s best beverage in the sky selection, Emirates is enhancing its extensive menu of spirits, beers, wines and champagnes, with ten new premium spirits and beers recently introduced onboard.
TikTok Travelers: Gen Z’s Dream Destinations
Whether it’s jet-setting or sitting pretty on a staycation, Gen Z travelers are trusting the trends and turning to TikTok for their next adventure. Whether Gen Z is reviving the classic road trip or packing for the pool, Hilton’s global portfolio
Holland America Line's 2026 Alaska Cruise Season Offers Front-Row Seat to the Wild Wonders
Guests can experience Alaska's majestic glaciers, wildlife sightings and destination-focused cuisine on a variety of cruises, including new 14-day roundtrip Seattle voyage.
UN Tourism and FIA Reinforce Partnership to Advance Sustainable Sports Tourism
UN Tourism and the Fédération Internationale de l'Automobile (FIA), have partnered to advance Sports Tourism on a global scale.
Elie Bruyninckx, CEO TUI Western Region, leaves TUI Group after more than 20 successful years
Elie Bruyninckx, CEO Western Region and member of the Group Executive Committee, has decided to leave TUI to pursue other activities outside the Group.
Festival enhances Guizhou's cultural bond with the US
Southwest China's Guizhou province made a grand appearance at the 22nd Washington Chinese Cultural Festival on Aug 31, Washington time, in the United States. Its promotional culture and tourism event was a major highlight of the festival.
The Peninsula Istanbul Wins One To Watch Award As Part Of The World´s 50 Best Hotels 2024
Opened in 2023, within the new Galataport development, The Peninsula Istanbul occupies a quartet of graceful waterfront buildings in one of the city's oldest neighbourhoods.
Ilma, the Newest Superyacht From The Ritz-Carlton Yacht Collection, Makes Its Debut
The Ritz-Carlton Yacht Collection’s latest yacht presents an exceptional guest experience.
Eva Air Unveils Hello Kitty Besties Jet
EVA Air, a leading carrier in the aviation industry, is thrilled to announce the launch of its newest Hello Kitty® Besties Jet. The jet departed its inaugural flight BR55 on August 29, 2024, from Chicago O'Hare International Airport (ORD) and is en
68th U.S. Secretary of State John Kerry to Headline WTTC Global Summit
The World Travel & Tourism Council (WTTC) today announces 68th U.S. Secretary of State John Kerry as its keynote speaker at the global tourism body’s Global Summit, taking place on 8th – 10th October, in Perth, Western Australia.
Belgium's historic city Bruges set to ban new Airbnb rentals amid over-tourism
UNESCO World Heritage site undertakes efforts to tackle over-tourism, preserve city’s quality of life.
Exploring Albania's enchanting nature one unique adventure at a time
The Official Host Country of ITB Berlin 2025 is a rising destination for outdoor enthusiasts, offering diverse landscapes perfect for hiking, rafting, paragliding, and birdwatching.
Hyatt Place Expands in The State of Maharashtra with Hyatt Place Aurangabad Airport
The property is conveniently located 1km from the airport and close to the city’s business district.
voco hotels opens doors to voco Stockholm - Kista in Sweden’s ‘Silicon Valley’
Embrace a dynamic blend of tech and culture, in Stockholm’s most diverse district, where innovations in music, design, fashion and technology are born.
Golf tourism bookings up in Türkiye's famed Mediterranean city of Antalya
Reservations surge 15% at golf resort in southwestern Türkiye, hosting prominent golfers from all around world.
Hilton Leads as Asia’s Top Hospitality Workplace for 8th Consecutive Year
Leading hospitality company, Hilton (NYSE: HLT), announced that it has once again been recognized as the highest-ranking hospitality company on Great Place to Work®'s "Best Workplaces in Asia™" list for the eighth consecutive year.
![](https://www.tourexpi.com/images/logo.png)